Weetabix, one of the UK’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period. The multi-channel promotion will see a return to TV of the Nick Frost-voiced TV advert, as well a social media influencer push and online campaign. There will also be new in-store activity and POS […]
Creative agency, Space, has developed a curious experiential campaign to bring super premium gin Hendrick’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that will invite gin drinkers to escape the conventional and embrace the delectable, taking a leap into the peculiar world of Hendrick’s. Space has developed the […]
The latest limited edition from Ardbeg gives whisky and dog lovers alike the chance to celebrate the untamed spirit of Ardbeg and its beloved canine mascot, Shortie. A new campaign and promotion has launched, developed by Endeavor Global Marketing. With Father’s Day just around the corner, Shortie’s Ardbeg bone gift pack is the daddy of […]
Honest Crust is proud to support food charity FareShare’s #ActiveAte programme this summer. This July and August, Honest Crust will be preparing and sending 15,000 fresh, hand crafted sandwiches to thousands of kids across the East Midlands as part of the ActiveAte programme, all delivered free of charge by the Samworth Brothers delivery service Coldcall. […]
Back by popular demand, The Glenfiddich Festival Experiment #3 is returning once again to say thank you to the nation’s bartenders. The UK’s largest festival for the on-trade community will see Glenfiddich open its distillery doors to more than 1,200 members of the hospitality industry from the UK, and for the first time, to international attendees. […]
Burger King has launched a first-of-its-kind campaign in Kuwait, running between July 24 and August 3, 2019. Taking into account Kuwait’s scorching heat, Burger King has introduced the ‘Hotter is Cooler’ campaign that ensures reduction in prices of its popular cold in real-time as the temperature soars. This is made possible through a dynamic algorithm […]
Each year on 9 August, Singapore gathers in the biggest celebration of what is deemed the most important day in the nation’s history – National Day. This year, Tiger disrupts conventional celebrations by paying homage to the day before, 8 August, to honour the journey of hard work and determination that brought us to our […]
Just three months after the successful re-launch of Mermaid Gin, the Isle of Wight Distillery has introduced its first-ever Pink Gin. The gin is presented in the same, strikingly sculpted, bottle as Mermaid – albeit decorated in shades of pink, including the appropriately named ‘Living Coral’, 2019’s Colour of the Year. The bottle is again […]
Sweden’s My Foodie, a revolutionary range of potato-based organic drinks, has launched in the UK. Tapping into the growth of flexitarian and vegan diets, each of the three flavours features a unique and nutritious blend of potato and rapeseed oil, combined with apple juice and one type of berry – blueberry, raspberry or sea buckthorn […]
Advertisers in Brazil are laying claim to a bizarrely specific milestone: the first energy drink containing video game files encoded in DNA molecules. The sci-fi feat was accomplished as part of a campaign from AKQA Sao Paulo in which the agency hired DNA data storage startup Helixworks to translate a trove of data on Ubisoft’s […]