Kallø, the leading organic rice cake brand owned by Wessanen UK, is set to launch an unusual fast food experience that will serve a variety of takeaway favourites but with a healthier twist. Open for three days morning, noon and night, the London pop-up will mimic the look and feel of a fast-food restaurant offering […]
More than 15 million passengers are expected to fly this Labor Day weekend. It’s one of the toughest travel weekends of the year, especially if you’re traveling with kids. Long plane rides with young children can often be accompanied by temper tantrums and meltdowns. That’s why this Labor Day, Kraft is introducing the Kraft In-Flight […]
Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‘taste of victory.’ Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira’s campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]
Handmade, small-batch Mermaid Gin, produced by the Isle of Wight Distillery, has been proving highly popular among passengers at Gatwick Airport thanks to the presence of a pop-up tasting experience run by Blackjack Promotions. Throughout August, Blackjack’s Mermaid Gin brand ambassadors have been spreading the word about the craft spirit to Gatwick passengers, explaining how […]
This September, the original single malt Scotch whisky maker is collaborating with globally renowned fashion designer Prabal Gurung, breaking conventions, and setting the new single malt standard with its latest expression, The Glenlivet 14 Year Old, in partnership with New York Fashion Week: The Shows. The Glenlivet has always done things differently, and after 195 […]
To show that there’s a glass and a half of goodness in everyone, Ogilvy Singapore invited people to sacrifice the extra milk of their favourite chocolate bar and donate it to malnourished kids. To do so, they created the Generosity Bar, a Cadbury Dairy Milk chocolate from which they removed the milk. Each time you […]
Johnnie Walker and HBO Licensing & Retail are introducing two new Scotch Whiskies to the realm in honour of the enduring legacy of the critically acclaimed HBO series Game of Thrones. A continued collaboration with HBO, these limited edition whisky blends are inspired by the iconic and powerful houses of Westeros – House Stark and House Targaryen […]
Mentos is investing £1.6m in its biggest campaign of the year. The new limited edition product aims to bring people together and inject a dose of innovation into the singles category. Building on the success of 2018’s Mentos Say Hello campaign, Complimentos will see every roll feature a light-hearted compliment perfect for sharing with friends, […]
McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]
New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle, will serve festival revellers in Manchester (until 18th August), Bristol (23rd August-1st September), Milton Keynes (6th-15th August) and London (20th-29th September). The […]