· GUINNESS is lighting up 22 pubs across the country this December to celebrate their returning role as the hub of communities this festive season
· The ‘GUINNESS Pub Choir’ will be making their debut in the GUINNESS advert with their version of the classic ‘Always on my Mind’
· The GUINNESS Raising the Bar programme has helped one in three British pubs weather the impact of the pandemic through financial support, staff training and equipment
GUINNESS “LIGHTS UP THE LOCAL” This Christmas Supporting Pubs
Having been fortunate enough to live in a few different countries (including the USA and Australia), and having spent a lot of time in New Zealand (having a Kiwi wife), I often find myself in a conversation about what I’d miss most about Britain, living abroad. And the answer is simple. Our pubs. (Sorry Mum). It’s an old […]
‘The New Rules of Mixing’ idea won £250,000 worth of advertising
Whisky brand Monkey Shoulder has utilised £250,000 worth of outdoor media space, won as part of OCEAN’s Crucial Creative Competition, to get people back into local bars and pubs (all adhering to Government guidance, of course). Named ‘World’s Top Trending Scotch’ for five years’ running, as well as ‘World’s Best-Selling Scotch’ by the Drinks International, Monkey Shoulder continues to go […]
More than three weeks since pubs closed their doors due to the Covid-19 outbreak, many are continuing to work tirelessly to support their local communities. The help takes many forms, from offering essential supplies to customers, to preparing hot meals for local homeless and other vulnerable people, as well as keeping regulars entertained and connected […]
Creating a compelling narrative, visual identity and brand world, BrandOpus have partnered with Punch, who manage a portfolio of 1300+ pubs in the UK. To coincide with an ambitious strategic vision whilst maintaining a link to its roots in the traditional world of pubs, Punch briefed us to reframe and reposition the brand and create […]
Fuller, Smith and Turner PLC, the London Brewer and premium pub company, is celebrating 173 years of brewing history on Monday 19 November by recognising the exact day that John Bird Fuller, Henry Smith and John Turner came together as business partners to create Fuller, Smith and Turner. Fuller’s is marking the day with the Fuller’s […]
Hendrick’s, the William Grant & Sons gin brand, has constructed an experience around time with a “peculiar pub quiz” and an evening of storytelling. “The curious chronology cellar” is designed to question people’s understanding of time. Hendrick’s has partnered with Young’s pubs to host the events. “London’s most peculiar public house quiz” is described as […]
Ei Group, one of the largest pub company in the UK, has partnered with Yext, the global digital knowledge management provider, to maximise discoverability of its portfolio of pubs across the digital ecosystem, improving customer experience and driving footfall in real-time. The Yext knowledge Engine is a cloud-based platform that will be the single and […]
Carling has unveiled a prototype digital font to entertain pub goers at the bar by delivering compelling video content. The digital font will feature Premier League content as Carling looks to celebrate its 3 year partnership with the Premier League which began in June 2016. Some of the best goals from the Premier League’s 25 […]
