McDonald’s and Leo Burnett London have launched an integrated campaign entitled ‘Just Like McDonald’s’, which seeks to distance the brand from its fast food counterparts by comparing the quality of ingredients you’d find in high-end restaurants and supermarkets with those at McDonald’s. The campaign consists of two 40” films that playfully pose the question: how […]
A European Shopper Insights Report conducted by IRI, the big data and technology expert for consumer industries, shows that the influence and importance of emerging specialist retail channels, like drug stores, pharmacies and make-up stores, is growing. The study of 2,600 consumers across seven European countries reveals that more than a third (39%) of shoppers […]
Pizza chain Papa John’s wants people to know that it won’t be next in line to jump on the natural food bandwagon – because it was there long before its competitors were. Now that ‘organic,’ ‘preservative-free,’ and ‘natural’ are the latest food buzzwords, Papa John’s is capitalizing on its ‘better ingredients, better pizza’ tagline like […]
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the next 12 months as part of a plan to boost its “quality” association. The investment drive will be spearheaded by a new TV campaign, created by AMV BBDO, which will focus on the surge of the Guinness pint. In echoes […]
The weather cooperated with the maple run this year, creating just the right temperatures to get the sap flowing throughout March and April in all of Quebec’s maple-producing regions. The result is a bumper year for maple syrup. With the sole exception of the week of March 14-21, where even Quebec’s maples were granted a […]
Bulletproof has created new branding and packaging for Indian rice brand Amira, which is set to launch in the UK, with an icon based on the brand name’s ‘princess’ meaning. The consultancy was appointed to the project in November 2011 following a three-way credentials pitch. It was briefed to create a new brand for Amira, […]
Bombay Sapphire, one of the world’s fastest-growing major gin brand by volume and value, announced that experienced distiller Nik Fordham has been appointed in the position of Master Distiller. Nik will oversee production for the brand and will lead its unique distillation process at the, currently under construction, Bombay Sapphire Distillery in Laverstoke Mill, Hampshire, […]
Newly launched drinks website Alexander & James takes inspiration from the bygone era of grand department stores to create a premium online shopping experience. The website offers delivery of high-end spirits and liqueurs, alongside impeccable service, expert advice and deluxe presentation. A&J invites shoppers to customise purchases from the site with personalised gift cards, complementary […]