Over the last 65 years, McDonald’s restaurants have become beloved for quality food and convenience. With over 60 million touchpoints every day, packaging matters. Pearlfisher partnered with McDonald’s for a multi-year redesign of the brand’s global packaging system. At the center of the redesign is a graphics system, which serves as a single visual framework […]
With a successful 2020 launch into major supermarkets, Distil Studio were behind the rebrand of Lyons Coffee for UCC, marking the beginning of a perky new era for the brand. Neil Hedger, Creative Partner: “As part of the rebrand, we transformed a set of existing numbered blends into brand new names, designed to celebrate over […]
Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly. The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the […]
This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]
Sheese, the award-winning dairy-free cheese brand from Bute Island Foods has been rebranded by The Space Creative, the brand’s first major refresh in its long history. The bold and playful new packaging, which will roll out across Sheese’s extensive range, reflects the versatility of each product, encouraging dairy-free seekers to use Sheese to create delicious […]
Rebrand for Native Snacks – the plant-based brand that’s bringing delicious and good-for-you Super Street Snacks to rival the mainstream savoury snack players.
The Native Snacks’ rebrand brings to life the business’ mission to harness the power of street food and create a buzz in every pack. Brighter colours and a bolder design increase consumer appeal and improve Native Snacks’ on-shelf presence whilst the refreshed brand world is bolder, livelier and really encapsulates the energy of street food. […]
Burger King’s identity is getting a whopper of a refresh, with its first new logo in more than 20 years.Using colors inspired by its “real and delicious food,” the fast food chain unveiled Thursday a retro-influenced new identity that includes a redesigned (yet recognizable) logo and new food packaging, employee uniforms and signage in its soon-to-be remodeled […]
Buckwud Organic Canadian Maple Syrup has been redesigned by brand acceleration agency bluemarlin. The new look recently launched nationwide. Buckwud began its life in the UK as a premium brand with a quirky Canadian personality. It is now the single largest branded maple syrup on the market, loved for its distinctive taste and used as […]
Non-alcoholic aperitif Everleaf has undergone a strategic repositioning and redesign by B&B studio as it seeks to grow its presence in both the on-and off-trade and launch a range of new products under the Everleaf name. Building on the success of its initial SKU – a bittersweet aperitif that’s the perfect base for a traditional […]
Bluemarlin’s redesign of Rowse celebrates the brand’s innate connection to the wonderful world of nature, reinvigorating its standout across touch points and championing its support for honeybees and beekeepers across the nation and beyond. New packs hit shelves earlier this spring, and the brand has reported a record-breaking increase in sales in just three months, […]