Springetts Refreshes Vimto’s Look

Springetts Refreshes Vimto’s Look

April sees the relaunch of Vimto with new packaging by Springetts Brand Design Consultants. The new packaging across the whole range of squash, carbonates, still drinks and an expanded No Added Sugar range has been designed to drive trial and frequency of purchase. The branding is designed to convey a more emotional and fun approach […]

Coca-Cola Light Reintroduced In Brazil With A New Packaging Design

Coca-Cola Light Reintroduced In Brazil With A New Packaging Design

After taking it out of the market six years ago, Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a new eye-catching packaging design. Design studio Oz Estratégia + Design was commissioned to create the new branding, which is built around the concept of asking consumers, “Do you like it or love […]

The Return of Chicken Cock Whiskey

The Return of Chicken Cock Whiskey

Chicken Cock Distilling announced that, after nearly a century hiatus, Chicken Cock Whiskey is back and more flavorful than ever. Inspired by a 157 year-old legacy, Chicken Cock is making a triumphant return to the market with a new look and fresh flavors. Originally established in 1856 in Paris, Kentucky, Chicken Cock quickly became a […]