After taking it out of the market six years ago, Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a new eye-catching packaging design.
Design studio Oz Estratégia + Design was commissioned to create the new branding, which is built around the concept of asking consumers, “Do you like it or love it?”. Unsurprisingly, the answer to that question is, “I love Coca-Cola Light!”.
The central element of the packaging is a bright red heart, a symbol that could be easily applied to all points of contact with the public, including promotional materials, ad campaigns and of course, on the product itself.
View more images of the new packaging design for Coca-Cola Light below:
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