How should pubs and bars be communicating as they open up?

By Tom Harvey, co-founder, YesMore drinks marketing specialists

How should pubs and bars be communicating as they open up?

Reopening bars and restaurants in a world where a deadly virus spreads in close contact and indoor spaces… Well, it’s a challenge to say the least.  However, as infection rates drop, many venues are beginning to reopen in some form – mostly for outdoor dining, at the moment.  So what do venues need to bear […]

Tripadvisor Launches New Features to Support Restaurants during COVID-19 Pandemic

Tripadvisor Launches New Features to Support Restaurants during COVID-19 Pandemic

Tripadvisor makes it easy to purchase gift cards and discover delivery and takeout services to support local restaurants The Tripadvisor Foundation is committing $1 Million to support organisations serving the most vulnerable populations around the world in response to COVID-19 Communities can generate support for impacted hourly and front line restaurants workers by sharing their […]

Comment on bars, restaurants etc closing – by industry expert Tom Harvey

Tom Harvey, co-founder YesMore, drinks and hospitality marketing agency

Comment on bars, restaurants etc closing – by industry expert Tom Harvey

“There is no doubt that closing pubs, restaurants and cafes in the UK will have a devastating effect on jobs, livelihoods, community and the high street for many months and possibly years to come. Many high street eateries and bars are already struggling, so this could well be the final nail in the coffin for […]

The Michelin Guide, TripAdvisor and TheFork Launch an International Strategic Partnership

TheFork Acquires Bookatable and Expands to the UK, Germany, Austria, Finland and Norway Markets

The Michelin Guide, TripAdvisor and TheFork Launch an International Strategic Partnership

The Michelin Guide has joined forces with TripAdvisor and TheFork to offer diners a complementary way to find their ideal dining experience, as well as improved access to a wider choice of high-quality restaurants around the world. Michelin and TripAdvisor, with its subsidiary TheFork, have entered into a content and licensing partnership to combine the […]

PwC study shows TripAdvisor’s vast influence in diner spending within the growing restaurant industry

PwC study shows TripAdvisor’s vast influence in diner spending within the growing restaurant industry

TripAdvisor, the world’s largest travel site, announced the ‘2019 TripAdvisor Economic Impact Study in the Restaurant Market’ in partnership with Strategy&, part of the PwC network, revealing insights about the size, growth and key trends of the global dining industry. Strategy& also found that TripAdvisor and its subsidiaries influenced nearly $8 billion in 2018, including […]

McDonald’s is Leading The Way to a Fossil-free Future with Car Charging Stations

McDonald’s is Leading The Way to a Fossil-free Future with Car Charging Stations

The number of electric-powered passenger cars is increasing in Sweden. McDonald’s installed its first charging posts as early as 2009 and has since grown to become Sweden’s largest restaurant chain for electric car charging, with 55 charging stations around the country. The expansion of charging stations continues at McDonald’s and the ambition is for all […]

Clever Posters Demonstrate How People Navigate Cities Using McDonald’s Restaurants

Clever Posters Demonstrate How People Navigate Cities Using McDonald’s Restaurants

A new Russian poster campaign for McDonald’s highlights a benefit of the fast food brand’s globally iconic logo that’s not often discussed – its value as a universal landmark to help people navigate. To show the way tourists and locals use McDonald’s as a landmark and a reference point to help them get around cities, […]

GUT and Tim Hortons Re-Launch True Stories Campaign with 6 Real Canadian Moments

GUT and Tim Hortons Re-Launch True Stories Campaign with 6 Real Canadian Moments

 Since 1994, Tim Hortons has been bringing Canadian values to life through its iconic True Stories campaign inspired by the lives of Canadians across the country. Now, Tim Hortons is bringing True Stories back to its roots in a modern and authentic way. Chosen from almost 18,000 stories received organically through the Tim Hortons […]

Leon Launches Trial that Sees Staff Ask Customers About Allergies at Point of Ordering

Leon Launches Trial that Sees Staff Ask Customers About Allergies at Point of Ordering

Staff at selected Leon stores have started to question customers about allergens at the point of ordering, following a series of deaths connected to allergic reactions at other establishments. The healthy fast food chain’s trial has been running for roughly two weeks at a small number of sites, and sees servers ask customers about any […]

The Dining Club Group Announces New Brand Identity for Gourmet Society

The Dining Club Group Announces New Brand Identity for Gourmet Society

The Dining Club Group, the world’s largest diners’ club group, announced the launch of a new brand identity for their gourmet society brand as of 31 October 2018. The Dining Club Group’s rebrand of gourmet society aims to bring gourmet society’s purpose, vision and values to life, and improve the customer experience for their million […]

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