Clever Posters Demonstrate How People Navigate Cities Using McDonald’s Restaurants

Clever Posters Demonstrate How People Navigate Cities Using McDonald’s Restaurants

A new Russian poster campaign for McDonald’s highlights a benefit of the fast food brand’s globally iconic logo that’s not often discussed – its value as a universal landmark to help people navigate. To show the way tourists and locals use McDonald’s as a landmark and a reference point to help them get around cities, […]

GUT and Tim Hortons Re-Launch True Stories Campaign with 6 Real Canadian Moments

GUT and Tim Hortons Re-Launch True Stories Campaign with 6 Real Canadian Moments

 Since 1994, Tim Hortons has been bringing Canadian values to life through its iconic True Stories campaign inspired by the lives of Canadians across the country. Now, Tim Hortons is bringing True Stories back to its roots in a modern and authentic way. Chosen from almost 18,000 stories received organically through the Tim Hortons […]

Leon Launches Trial that Sees Staff Ask Customers About Allergies at Point of Ordering

Leon Launches Trial that Sees Staff Ask Customers About Allergies at Point of Ordering

Staff at selected Leon stores have started to question customers about allergens at the point of ordering, following a series of deaths connected to allergic reactions at other establishments. The healthy fast food chain’s trial has been running for roughly two weeks at a small number of sites, and sees servers ask customers about any […]

The Dining Club Group Announces New Brand Identity for Gourmet Society

The Dining Club Group Announces New Brand Identity for Gourmet Society

The Dining Club Group, the world’s largest diners’ club group, announced the launch of a new brand identity for their gourmet society brand as of 31 October 2018. The Dining Club Group’s rebrand of gourmet society aims to bring gourmet society’s purpose, vision and values to life, and improve the customer experience for their million […]

The Pompadour by Galvin to Introduce a Tempting Truffle Dining Experience

The Pompadour by Galvin to Introduce a Tempting Truffle Dining Experience

The Pompadour by Galvin Head Chef, Daniel Ashmore has designed a very special menu to celebrate all things truffle this autumn. Diners will be able to indulge in a delicious four-course menu, with each course inspired by truffles, during the Tempting Truffles Dinner on Thursday 8 November at 6:30pm. An ambitious challenge, the menu has […]

Hospitality Design Specialists DesignLSM Unveil New Brand for 39 Steps Coffee Haus

Hospitality Design Specialists DesignLSM Unveil New Brand for 39 Steps Coffee Haus

DesignLSM unveiled their latest branding project for new to market speciality coffee chain ‘39 Steps Coffee Haus’; creating a name, brand strategy, packaging, merchandise and uniforms. Drawing on their reputation for offering a holistic approach to hospitality and retail design, the design experts were approached to create a brand identity and name for a new […]

KFC Apologies For Chicken Shortage in Blunt Newspaper Ad

KFC Apologies For Chicken Shortage in Blunt Newspaper Ad

Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a UK-wide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in February 23’s issues of Metro and The Sun. Having a little fun with its own three letter acronym branding in […]

Upselling Millennials one Glass of Wine at a Time

Upselling Millennials one Glass of Wine at a Time

Selling wines by the glass in restaurants is an effective way of tempting Millennials to try new and more expensive wines, research has found. The University of South Australia’s Ehrenberg-Bass Institute researchers Professor Johan Bruwer and Dr Justin Cohen examined risk perceptions among Australian wine consumers and found customers were more inclined to try new and more expensive wines if offered wine-by-the-glass […]

Yext Launches Yext for Food To Make Menus Visible Across Intelligent Search

Yext Launches Yext for Food To Make Menus Visible Across Intelligent Search

Yext, Inc., a leader in Digital Knowledge Management, announced the launch of Yext for Food to help restaurants better attract and serve diners in the US. It enables restaurants, bars, and cafes to appear in search results, not only for general searches like restaurant name or cuisine type, but also for specific menu items and attributes. For example, […]

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