CHIN UP! RIBENA Helps People Laugh Through Life’s Little Stumbles, In First Campaign From BBH
CHIN UP! RIBENA HELPS PEOPLE LAUGH THROUGH LIFE’S LITTLE STUMBLES, IN FIRST CAMPAIGN FROM BBH
Re-imagining a British icon: Seymourpowell carry out substantial brand renovation for Ribena
Seymourpowell, the London-based design and innovation company, has partnered with Suntory Beverage And Food GB&I (SBF GB&I) to carry out a substantial brand and packaging renovation across the core product ranges of its iconic British drinks brand Ribena. The project is a significant milestone as Ribena seeks to differentiate itself in the minds of consumers […]
Ribena launches new Sparkling innovation, with packaging designed by BrandMe
Ribena is entering the carbonated soft drinks segment with the launch of its new Sparkling range innovation with the packaging designed by BrandMe. Ribena Sparkling launches in Blackcurrant and Raspberry variants and has been developed to attract new consumers to the Ribena brand. The introduction of a range of formats across the Ribena Sparkling drinks […]
New Ribena Campaign Set to Reposition Brand as it Launches Blackcurrant Artistry Since 1938
A new £6.2M marketing campaign from Ribena will tap into the heritage of the brand and its credentials as the master crafter of blackcurrants in a modern and entertaining way. The launch of Ribena’s new brand platform – Blackcurrant Artistry since 1938 – will playfully tell the story of the true craft behind Ribena re-imagining […]
Ribena and J. Walter Thompson London launch £4m ‘Doodle Your World’ summer campaign
Ribena and J. Walter Thompson London are launching a fully integrated, participatory campaign ‘Ribena – Doodle Your World’. It launches with new posters, social content and an updated version of last year’s TV spot. The campaign encourages users to download an interactive app which enables them to ‘doodle’ visually on their surroundings with fun and lively […]
Ribena partners with JWT London, Brass and Diverse to unlock a Ribenary world with interactive app
Ribena has partnered with J. Walter Thompson London, Brass and Diverse to create an interactive app called ‘Doodle Your World’, allowing users to ‘doodle’ on their surroundings, by using Ribenary characters that come to life on their screens. The concept behind the new Ribena ‘Doodle Your World’ app has been developed from the overarching brand […]
JWT London’s New Ribena Ad is Absolutely Bonkers
J. Walter Thompson’s first work for Ribena since being apppointed to the account sees the brand being re-launched with a significant strategic shift in its positioning and advertising style. By creating a new and playful Ribenary world the fruit drink is primarily now targeting a pre-family audience of young adults with its wide range of […]
Japanese Clinch Ribena & Lucozade for £1.35bn from GSK
Ribena and Lucozade have been sold to Suntory Beverage & Food for £1.3bn — the price of 2.3 billion cartons of the blackcurrant drink. GlaxoSmithKline, Britain’s biggest drugmaker, put the drinks up for sale in February as part of chief executive Sir Andrew Witty’s push on healthcare brands and vaccines. Private equity firms including Blackstone and […]