Drinks marketing agency YesMore has created a new strategy and marketing campaign for Ridgeview as the premium British wine brand evolves its positioning as the UK emerges from lockdown. The creative and strategy launch this week (English Wine Week) and centre around the tagline ‘Open for celebration’, playing on the double meaning of opening a […]
CHALLENGE At the start of 2020, Ridgeview wanted to increase awareness of its brand for fans of both English and other sparkling wines. It appointed YesMore wine marketing agency at the start of the year and together worked on a new positioning and Ridgeview’s first big campaign. By February 2020, Ridgeview and YesMore had developed […]
Drinks marketing agency, YesMore, has been appointed by Ridgeview English sparkling wine to launch a Christmas social media campaign that emphasises the brand being a perfect choice for celebrations, even when social distancing. YesMore Agency has developed a new overarching campaign line, ‘Bring celebration home’ to complement Ridgeview’s brand tagline, ‘Life is for celebrating’ and […]