Award winning brand design agency PB Creative, has partnered with Sussex rum producer Rumbustian, to redesign their range of rums as part of a complete brand re-launch. Rumbustian is a handcrafted range of small batch rums crafted in the heart of Old Town, Hastings on the Sussex coast. The Rumbustian brand represents the creation of […]
Following Appartement 103 global rebranding for Cihuatán Rum, Licoreras Cihuatán, the only rum producer in El Salvador, has awarded the boutique design studio with the naming, storytelling and design development of its first travel retail exclusive product. Cihuatán Obsidiana is an exclusive traveler’s edition rum inspired by Mayan’s legends. Obsidiana was sacred to all Maya, […]
BACARDÍ Aventura will be available by the bottle and on menu in a selection of festive cocktails at Revolución de Cuba outlets across the UK
BACARDÍ, the world’s most awarded rum, today announces the launch of BACARDÍ Aventura, a brand new, limited edition rum made in partnership with Revolución de Cuba. Aventura is a blend of tropically aged dark rums aged for a minimum of three years in American Oak Barrels, BACARDÍ Aventura will go on sale from 26th November at Revolución de […]
BACARDÍ, one of the world’s most awarded rum, announced the latest addition to the brand’s portfolio of premium rums, BACARDÍ Gran Reserva Diez, a gold sipping rum that has been barrel-aged for a minimum of ten years under the Caribbean sun. BACARDÍ Gran Reserva Diez is a Master Blender’s reserve that is matured in charred […]
Bacardí, one of the world’s most awarded rum, announced the launch of Bacardí Spiced, made with gold rum mellowed in charred American Oak for a hint of smokiness and blended with natural flavours and spices for a bold, yet smooth taste. The practice of mixing rum with fruit and spices is almost as old as […]
BACARDÍ unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the first digital ad spot for the brand’s new premium collection, which launched earlier in 2018. As part of its continued efforts towards the premiumisation of the rum category, BACARDÍ enlisted Jordan – a self-professed “rum […]
CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]
Bacardí rum introduced Bacardí Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban roots). The new premium rum is barrel-aged, undisturbed under the Caribbean sun, for a minimum of four years and has flavours of mild vanilla, toasted oak, clove and honey. As the luxury trend within the spirits industry continues to grow, […]
In the lush, green grasslands of Guatemala, a community of over 700 women are weaving their way to independence and empowerment by hand-crafting intricate ‘petate’ bands (woven palm leaves) that adorn the bottles of rum brand, Zacapa. Inspired by these unique women, ahead of International Women’s Day, acclaimed lifestyle photographer and Instagrammer, Nicolee Drake travelled […]
Dictador, the award-winning Colombian rum producer, announced the rebrand of its iconic XO Insolent and Perpetual Solera System rum bottles. The decision to rebrand comes at a time when Dictador is achieving overwhelming and unprecedented global interest as the brand continues to expand its distribution channels worldwide. Representing another milestone in Dictador’s history, the impressively […]