Mountain Dew Takes Hoops Culture To New Heights During NBA All-Star 2017

Mountain Dew Takes Hoops Culture To New Heights During NBA All-Star 2017

During NBA All-Star 2017, Mountain Dew is celebrating “the game beyond the game” through unique fan experiences. These experiences will come to life in a number of ways including: the launch of The Courtside Project at Courtside HQ, which brings together NBA players and trendsetters across style, art and music, and a 3×3 basketball game […]

Mountain Dew Announces Partnership with Basketball All-Star Russell Westbrook

Mountain Dew Announces Partnership with Basketball All-Star Russell Westbrook

Mountain Dew took a vertical leap and announced a multi-year partnership with basketball all-star and cultural icon, Russell Westbrook.  The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the original flavour’s first national partnership with a pro basketball player and will tip off an entirely new […]