Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Firezza Customers Treated to Impromptu Musical Performance by Sacla’ and Aldo Zilli

Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an incredible impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of […]

Springetts Redesigns Sacla’ Brand For Relaunch In The UK

Springetts Redesigns Sacla’ Brand For Relaunch In The UK

In this, its 25th anniversary in the UK, Sacla’, the company that introduced pesto to the nation, is relaunching the brand, starting with its famous Pesto range and its new pasta sauces. The process is being led by Springetts Brand Design Consultants. Andy Black, managing director of Springetts, says, “There are many Italian offerings out […]

Sacla Picks The Village Communications To Handle UK Media

Sacla Picks The Village Communications To Handle UK Media

Sacla, the Italian food brand, has appointed The Village Communications to run its media buying and planning account after a competitive pitch. The Village will take over the £1m account immediately from the incumbent, John Ayling and Associates. The vast majority of marketing activity for the brand will be focussed on Sacla’s Classic Basil Pesto […]