Mashed Potatoes with a British Flair -Taste the Difference with Sainsbury’s New Perfect Masher

Greenvale AP, the UK’s leading potato supplier, has developed a new British grown variety, Flair which is being marketed as the very best mashing potato available. Sold exclusively through Sainsbury’s this ‘ultimate’ masher has consistently beaten other traditional mash varieties in taste tests, maintaining its texture where others have failed. Consumers have remarked on Flair’s […]

New research proves it really is the giving that counts this Christmas

It’s the buying and giving of presents that is officially the moment we look forward to the most at Christmas, according to new research from Sainsbury’s which has revealed that for 54% of Brits gift buying and wrapping is the best bit about Christmas.

New research proves it really is the giving that counts this Christmas

The study by YouGov, commissioned by Sainsbury’s, found that despite recent straightened times, Brits have shifted their spending to ensure they can still celebrate the magic of Christmas. The average spend per child is set to be £104, while one in five parents plan on spending more than £200 on each child. This equates to […]

Sainsbury’s signs partnership to manage outpatient pharmacies at Guy’s and St Thomas’

Sainsbury’s signs partnership to manage outpatient pharmacies at Guy’s and St Thomas’

Sainsbury’s has today announced that it has signed a partnership with Guy’s and St Thomas’ NHS Foundation Trust to take over the management of the outpatient pharmacies at the two hospitals. Mike Coupe, Sainsbury’s Group Commercial Director, said: “This is a very exciting partnership and we’re really looking forward to working with the Trust. We […]

Sainsbury’s trials ‘Mobile Scan & Go’

Sainsbury’s trials ‘Mobile Scan & Go’

New mobile app being trialled in three stores with a limited number of customers Customers scan their shopping using their mobile phone Track how much they’re spending and view savings instantly Pay at the till without unloading their trolley, basket or bag Sainsbury’s is trialling a new service called Mobile Scan & Go that lets […]

Justin King calls upon the food industry to adopt universal food labelling

Justin King calls upon the food industry to adopt universal food labelling

Justin King, Chief Executive of Sainsbury’s, today called on the food industry to move to universal front of pack nutritional labelling combining multiple traffic lights (MTLs) and Guideline Daily Amounts (GDAs). Speaking at the industry’s Annual IGD Convention, he announced Sainsbury’s will be making a decisive move designed to encourage both food retailers and manufacturers […]