Mermaid Gin Sales Soar with Tasting Experience at Travel Retail Venues

Mermaid Gin Sales Soar with Tasting Experience at Travel Retail Venues

Handmade, small-batch Mermaid Gin, produced by the Isle of Wight Distillery, has been proving highly popular among passengers at Gatwick Airport thanks to the presence of a pop-up tasting experience run by Blackjack Promotions.  Throughout August, Blackjack’s Mermaid Gin brand ambassadors have been spreading the word about the craft spirit to Gatwick passengers, explaining how […]

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]

Heineken Growth Back on Track After ‘Volatile’ Summer

Heineken Growth Back on Track After ‘Volatile’ Summer

The summer heatwave across Europe generated a boost in sales for brewing giant Heineken in 2018. But despite sales rising across all of its global markets, growth in the Americas, Asia and Africa slowed down, according to the company’s third quarter financial results released on 24 October. Volumes in Europe rose by 2.2% in the penultimate […]

Heineken Harnesses Research to Grow Bar and Restaurant Trade by £1bn in Three Years

Heineken Harnesses Research to Grow Bar and Restaurant Trade by £1bn in Three Years

Heineken has committed itself to expanding its on-trade division serving the bar and restaurant sector by £1bn over the next three years with the launch of its Greenpaper. Drawing from over 100 pieces of research the Greenpaper is touted as the largest piece of research ever undertaken by the beer brand as it seeks to […]

Blue Apron is Planning to Sell Meal Kits in Stores

Blue Apron is Planning to Sell Meal Kits in Stores

Blue Apron plans to start selling its prepared dinners in stores later this year, part of an effort to reach more customers as growth stalls. The New York-based pioneer of boxed meals is still very much focused on its core online subscription model, but it’s also considering selling single kits on its website and is […]

Jägermeister Partners with Yoti for Responsible Alcohol Sales

Jägermeister Partners with Yoti for Responsible Alcohol Sales

Spirit brand Jägermeister has teamed up with digital identity app Yoti  to promote responsible alcohol sales, while at the same timeand helping people check out faster at the Jägermeister pop-up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop-up shop at the award […]

Smith&+Village’s Packaging Redesign for Booths Helps Boost Sales by 4.3 Percent

Smith&+Village’s Packaging Redesign for Booths Helps Boost Sales by 4.3 Percent

A redesign of packaging for Booths’ own label wine by creative and strategic branding partnership Smith&+Village, which played on the supermarket’s heritage as a wine importer, contributed to an increase in sales of 4.3 per cent over the Christmas period. The rebranded 50cl Vintage Port was the best performing redesigned product, smashing last year’s sales […]

Mike’s Hard Lemonade & 21st Century Fox in Alcohol Justice Doghouse

Mike’s Hard Lemonade & 21st Century Fox in Alcohol Justice Doghouse

“Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with […]

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