Design Bridge Shanghai has created a bold new graphic identity and packaging for Starbucks Mooncakes to build emotional connections with younger consumers across China. The new packaging uses a striking colour palette to disrupt traditional design codes while remaining culturally relevant, achieving crucial standout in the market during the Mid-Autumn festival, one of the most important Chinese festivals of the […]
Hoegaarden is well-known for the hint of orange peel and coriander, adding unique fruity flavour to the beer. The refreshing and crisp beer, therefore, is a great fit for Shanghai’s tortuously humid, sweltering summer. So Geometry Group in China decided to create a Hoegaarden Green House in the middle of summer, to provide much-needed relaxation […]
Brand design agency Jones Knowles Ritchie Shanghai is celebrating the year’s most-watched sporting moment with a limited-edition China release of eight collectible bottles designed for Budweiser beer. The design concept harnesses the euphoric energy of the global campaign idea ‘Light Up the FIFA World Cup‘ and serves as a cohesive visual identity for Budweiser’s campaign […]
The newest menu item at one Starbucks location isn’t a limited-edition frappuccino. Instead, it’s freshly baked bread and focaccia sandwiches. Starbucks, sbux, opened the high-end Italian Princi Bakery inside its Seattle Reserve Roastery location on Tuesday—a move that marks a shift for the massive coffee chain as it finds other avenues to reach customer’s wallets. The Italian […]
Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come together to enjoy and savour Scotch in style. On January 13, in the vibrant metropolis of Shanghai, Haig Club brand partners David Beckham and Simon Fuller hosted an extraordinary evening bringing together global industry leaders in fashion, food and drink, music […]
In the dense city of Shanghai, China, architect Alberto Caiola has designed an inconspicuous speakeasy that’s hidden behind a vending machine at The Press, a street-facing sandwich shop. The speakeasy is called Flask, and it is a clandestine cocktail lounge with an entrance tucked behind a vintage Coca-Cola vending machine. “Considering that Shanghai has already […]
Mirinda, from PepsiCo, has appointed Anomaly as its creative agency to launch their 2014 summer campaign in Mainland China. Mirinda is one of China’s top-selling flavored carbonated soft drink. As Mirinda continues to drive growth and innovation, their search for new business solutions led them to collaborate on a project with Anomaly, a new model […]