Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come together to enjoy and savour Scotch in style.
On January 13, in the vibrant metropolis of Shanghai, Haig Club brand partners David Beckham and Simon Fuller hosted an extraordinary evening bringing together global industry leaders in fashion, food and drink, music and entertainment.
Haig Club Shanghai is the third in a series of events that have taken place in iconic cities, handpicked for their unique style, nightlife and culture. Set across two floors of a stunning structure just off the famous Bund area, Haig Club Shanghai guests enjoyed simple signature serves and unique concoctions designed by Global Haig Club Brand Ambassador, Ewan Gunn, while savouring a fleet of dishes from one of China’s forerunning chefs Steven Liu, with the evening culminating in the event’s Skyline Bar and its sensational views of the magnificent city lights.
For the first time, Haig Club fans around the world were able to secure a front row virtual seat for an exclusive look into the event through live streaming app MyEye, The content offered fans updates from the event live through the eyes of Haig Club brand partner David Beckham and the Haig Club MyEye channel.
The social nature of the destination is underpinned by the House of Haig ethos where raising a toast to friends marked the cornerstone of every social occasion. The experience continues a tradition of Haig Club events of bathing the building in blue, alikening the unique shape and architecture of the building to become a visual display of the square, blue iconic Haig Club bottle.
David Beckham commented, “It’s amazing to see our shared vision of bringing a modern and stylish new Scotch Whisky to people all over the world. To be able to return to Shanghai since I launched Haig Club here in China a little over a year ago is incredible.”