David Beckham Revisits the Scottish Whisky Scene with Haig Club and LS Productions

The service production company's extensive experience working with high profile talent supports the scenic new whisky spot from adam&eveDDB

David Beckham Revisits the Scottish Whisky Scene with Haig Club and LS Productions

Global spirit and beer producer Diageo and creative agency adam&eveDDB launch a documentary-style spot that sees David Beckham showcasing what Scotland – the home of Haig Club – has to offer the world of whisky. Studio 99 and DB Ventures brought service production company LS Productions on board to once again provide support.  The IGTV […]

Haig Club Launches ‘Clubman’ Campaign Starring David Beckham

Haig Club Launches ‘Clubman’ Campaign Starring David Beckham

Diageo has unveiled a new advertising campaign for Haig Club’s new line extension, Clubman, featuring David Beckham. The campaign was photographed by award-winning fashion photographer Glen Luchford, who set out to bring “an engaging, contemporary aesthetic” to the ads and “reflect Haig Club’s stylish take on Scotch” in the images. In the main image, Beckham […]

David Beckham Welcomes Guests to Haig Club Shanghai

David Beckham Welcomes Guests to Haig Club Shanghai

Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come together to enjoy and savour Scotch in style. On January 13, in the vibrant metropolis of Shanghai, Haig Club brand partners David Beckham and Simon Fuller hosted an extraordinary evening bringing together global industry leaders in fashion, food and drink, music […]

Haig Club Takes On Miami

Haig Club Takes On Miami

Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon Fuller hosted a star-studded private event for Haig Club Single Grain Scotch Whisky in Miami on September 15. The event marks the second in a series of extraordinary pop-up experiences in stylish cities around the globe where Diageo’s Haig Club […]

Guy Ritchie Directs ‘Welcome’ For Haig Club

Guy Ritchie Directs ‘Welcome’ For Haig Club

The first Haig Club Single Grain Scotch Whisky advert puts the ‘toast’ at the heart of the brand Diageo, a global leader in beverage alcohol, has announced the launch of its first TV advert for the new Single Grain Scotch Whisky Haig Club. Renowned British director Guy Ritchie has teamed up with award-winning advertising agency adam&EveDDB […]

Haig Club Opens Its Doors To The World

Haig Club Opens Its Doors To The World

Diageo, a global leader in beverage alcohol, announced the worldwide launch of its new Single Grain Scotch Whisky, Haig Club. The distinctive and sophisticated new whisky, developed in partnership with global icon David Beckham and British entrepreneur Simon Fuller will now be available in bars, restaurants and retail stores in the United Kingdom and rolling […]

Diageo Launches Haig Club in Partnership With David Beckham & Simon Fuller

Diageo Launches Haig Club in Partnership With David Beckham & Simon Fuller

Diageo, the world’s leading premium drinks business, announces today the global launch of Haig Club Single Grain Scotch Whisky, in partnership with global sporting icon David Beckham and British entrepreneur Simon Fuller. Working alongside Diageo, Beckham and Fuller will play a fundamental role in developing the brand, its strategy and positioning. David Beckham will also […]