AR (augmented reality) technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement (ARDP) unit. The ‘Make My Magnum’ experience allows users to create their own personalised Magnums—by selecting from a list of 18 toppings—on their smartphones using Blippar’s ARDP. […]
To celebrate its 60th anniversary in Canada, fast food chain KFC has created a chicken bucket that is capable of printing Polaroid photos. Called the ‘Memories Bucket’, customers can simply take a photo on their smartphones, connect to the bucket-printer via Bluetooth, and print out their selected photo. There are currently no details on when […]
Coca Cola Israel has joined the brand’s global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it. Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized […]
Smartphones will battle with long lenses at The FA Cup with Budweiser this weekend as, for the first time ever in football, some of the web’s best amateur photographers are given the same level of accreditation as their professional counterparts. FA Cup sponsor Budweiser is making media history by selecting ‘Phoneographers’ – amateur photographers who […]