Coca Cola Israel has joined the brand’s global #shareacoke campaign, in which people could purchase personalized cans and bottles with their names on it.
Building on this great idea, we decided to take it even a step further: We created a personalized road that greeted our consumers as they approached it, in the same personalized way consumers found their names on Coca-Cola bottles and cans.
Gefen Team transformed the country’s main billboards into remote interactive billboards. Consumers were invited to enter their names (just once) via a special Coca Cola smartphone app.
The location-based app was able to identify the consumers as they approached the billboard and transmitted their names automatically to the billboards.
Using geo-fence technology, whenever a consumer approached the billboard, they received a message to their smartphones notifying them that their name was up there.
The app ranked #1 in Israel’s app store as of day one, and kept that position throughout the entire campaign period, with a total of 100K downloads.