Thai brewer, Chang Beer, has announced it will be Taste of London’s official beer sponsor for both its summer and winter events. The move is strategically positioned to continue building market presence in the UK and fostering a more in-depth understanding of the international gastronomy world. Guided by an ancient Thai philosophy of perfection (called ‘lamiat’ in […]
Coors Light will launch ‘That’s Cold’ campaign, created and devised by Zenith, in collaboration with Channel 4. The brand will host the first beer branded rap battle championship, serving up ice-cold burns alongside ice-cold beers, with UK comedy favourites. The campaign will break with a Channel 4 Gogglebox advertising premier at 9pm on 19 April. […]
Pizza Hut is returning as the Official Pizza of NCAA March Madness – a tournament filled with happiness and heartbreak, nail-biters and epic comebacks. In 2019, Pizza Hut is feeding into fans’ excitement by launching the ultimate comeback: 17 years after its debut, the cult-favourite P’ZONE is back, returning to Pizza Hut menus US-wide. Sealed […]
The Pedigree brand announced “Every Pup’s Superpower” – a US-wide program that shines a light on pet adoption and celebrates the superpowers in all dogs. The campaign was launched in support of Pedigree’s sponsorship of the new IMAX documentary, Superpower Dogs, which highlights the extraordinary abilities of dogs who save lives and make the world a […]
Guinness has told the story of two rugby-loving sisters fighting for opposing factions to mark its sponsorship of the Women’s Six Nations. In an ad called ‘Sisters’, the brand follows the real-life story of rugby stars, sisters, Harriet and Bridget Millar-Mills, who represented opposing England and Scotland national teams in 2013 – a battle of the […]
Pepsi premieres its 2019 global football campaign under the brand’s new international platform and tagline, ‘Pepsi, for the love of it’. Encouraging people to go all in for the things they love, ‘for the love of it’ is brought to life through the brand’s passion of football – which has been at the heart of […]
Guinness launches its new global responsible drinking campaign to encourage moderation amongst the millions of fans who’ll be enjoying the 2019 Guinness Six Nations – kicking off on Friday, 1st February. Swapping beer for a glass of water now and then can help you to moderate your drinking. But the trouble is – not everyone […]
Pepsi is no stranger to the Super Bowl and in 2019, the brand is using the world’s biggest stage to answer the question “Is Pepsi OK?,” showing the world – and the internet – once and for all that Pepsi is so much “more than OK!” The brand’s highly anticipated in-game advertisement, “More Than OK,” […]
HEINEKEN and Formula E have reached an agreement for Heineken to become an official partner of the ABB FIA Formula E Championship. The five year partnership will begin in the forthcoming 2018/19 season and will see Heineken join the electric street racing series as Official Beer and Cider Partner. Alongside taking the exclusive designation as […]
The National Hockey League (NHL) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the US with the designation of “official shot of the NHL.” As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various […]