An Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback

An Old Timer Pines for Powerade in W+K’s Fun March Madness Flashback

Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter. […]

Frucor Suntory Unveils First Brand Campaign via The projects* to Relaunch Sport Drink Mizone

Frucor Suntory Unveils First Brand Campaign via The projects* to Relaunch Sport Drink Mizone

 The projects* and Frucor Suntory have unveiled the first brand campaign to relaunch the iconic Australian sports drink Mizone. The brand’s hypotonic formulation has proven faster hydration+ and one third less sugar making it a “better for you” option for those craving a lower sugar sports drink. In a fitness landscape dominated by polished […]