A Male Pole Dancing Champion Laughs at Haters in New Sprite Ad by SANTO Buenos Aires

A Male Pole Dancing Champion Laughs at Haters in New Sprite Ad by SANTO Buenos Aires

Coca-Cola owned soft drinks brand Sprite, has turned to the world of male pole dancing as part of a wider campaign which encourages people to keep a cool head when facing criticism and abuse. ‘It’s haters season, stay fresh’ features a performance by male Pole Dancing World Champion Alberto Del Campo as he dances in harmony […]

Coca-Cola and Sprite’s New Brand Identity Makes Super Bowl Debut

Coca-Cola and Sprite’s New Brand Identity Makes Super Bowl Debut

February 5 marked two “firsts” for The Coca-Cola Company. Coca-Cola’s One Brand strategy was brought in the spotlight in 2017, with Coca-Cola, Coke Zero and Coca-Cola Life together as one portfolio offering for the first time during a Super Bowl broadcast. The ad, called “Love Story,” reinforced to hundreds of millions of viewers that an ice-cold […]

Sprite Rolls Out the Next Phase of its ‘Cut Through The Heat’ Campaign

Sprite Rolls Out the Next Phase of its ‘Cut Through The Heat’ Campaign

Coca-Cola South Pacific has announced the latest phase of Sprite’s ‘Cut Through The Heat’ campaign by McCann, as the brand aims to continue building on the great success it enjoyed in 2015. The latest activations are focused on extending Sprite’s relevance with a younger audience. To achieve this, Sprite have developed a multi-million, fully integrated marketing […]

Sprite Brings Back Popular Flavour Created with NBA Star LeBron James

Sprite Brings Back Popular Flavour Created with NBA Star LeBron James

NBA superstar and cultural icon LeBron James has proven himself one of the most transcendent figures in sports and entertainment by constantly transforming on and off the court. Introduced in 2014, Sprite 6 Mix by LeBron James, the superstar’s limited-edition Sprite flavour also has evolved to feature a new look and name: Sprite LeBron’s Mix. […]

Sprite Marks LeBron’s Homecoming With New Video Exhibiting His ‘First Home Game’

Sprite Marks LeBron’s Homecoming With New Video Exhibiting His ‘First Home Game’

Sprite is launching a new video that captures LeBron’s return to his hometown of Akron from a whole new perspective. Directed by Jacob Rosenberg of the Bandito Brothers, the video “The First Home Game,” features James’ on-the-court highlight footage as local fans share their anticipation for his first home court appearance of the season. “I […]

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

Sprite & LeBron James Mix It Up to Create a New Limited-Edition Flavour

NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavour. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavour formulated in […]

Coca-Cola Unveil New Calories Conscious Sprite

Coca-Cola Unveil New Calories Conscious Sprite

In a move that demonstrates its ongoing commitment to reducing calories in its soft drinks range, Coca-Cola Enterprises Ltd (CCE) is introducing stevia to Sprite this March. The reformulation has enabled the number of calories in the brand to be lowered by 30%. Sprite’s use of stevia extract also enables the brand to provide its […]