What best distinguishes SRSLY from the UK’s wider keto tribe is its ongoing support of our everyday essentials, taking what could be referred to as familiar, run-of-the-mill necessities and giving them a cool, low carb twist. SRSLY’s new look dry noodles are made from an intriguing blend of pea protein, bamboo fibre and psyllium husk […]
SRSLY continues its ambitious drive to provide tasty, low carb alternatives for some of the nation’s favourite ‘everyday essentials’ with the eagerly anticipated unveiling of a quality dry pasta (March 24). When you consider that the UK consumes 8% of Europe’s dry pasta, with the average Brit comfortably consuming 3kg a year; it’s easy to […]
Low-carb powerhouse SRSLY Low Carb has concluded its bridging investment round (31st October), having surpassed its original Seedrs target by 37%, courtesy of 331 backers raising £274,000. The promising bridging investment means that healthier living pioneer SRSLY Low Carb is financially primed to deliver against ambitious short to mid-term growth plans, underpinning its ‘everyday appeal’ via next […]
As a bustling Low Carb pioneer that can now add ‘exporting to North America’ to CV (the epicentre of the of the global keto/low carb movement), SRSLY founder, Andy Welch remains perplexed as to why the keto/low carb movement continues to pootle within UK bricks & mortar retail despite its phenomenal online success. ‘What is […]
It was 4 years ago that Andy Welch embraced his 1st Iron Man, his interesting take on a cathartic experience to signal the end of blue-chip corporate career and all the unwelcome stress and unhappiness so often associated with such roles. What had begun as a rigorous fitness regime to recalibrate his life after exiting his […]
‘Affordable convenience’ is always a key consideration when consumers are asked about their capacity to stick to healthier eating regimes, because despite all the best intentions in the world one can’t ignore the unrelenting pressure of hectic lifestyles and packed diaries can often lead to poor meal choices. This was a major consideration for SRSLY […]
SRSLY Low Carb continues to turn everyday eating conventions on its head, this time with a low carb small chunk, sweet pickle that brings extra umami panache to your Ploughmans, well-stacked sarnie, enticing cheeseboard or lazy weekend picnic…… but with only a teeny tiny fraction of the calories associated with ‘you know who’ (bring out […]
With Easter just over the next hill, this is the time of year where grills and toasters are primed to receive their next batch of gloriously soft and fruited Hot Cross Buns that can be loaded with butter jam or whatever other joys can be found down the spreads aisle. Not Cross Buns are light, […]
SRSLY’s continues to cut its own path in terms of showcasing how a far-reaching appreciation of a low carb/high protein ketogenic lifestyle needn’t mean suppressing ones ‘bready joy’ urges. Even for a young business that first made it name as a vociferous champion of low carb bread, rolls, fruit loaf and ‘not cross buns’ (before extending its […]
The Jams, Jellies & Preserves category continues to grow in sales but sadly, the noble breakfast stalwart has faced a rapid, three-year decline. The pandemic ‘home baking’ craze is long behind us and even though obesity and diabetes are now at record levels, it appears consumer buying behaviour is to move away from products ‘jam-packed’ with […]