Ever since McDonald’s created the Big Mac in 1967 the burger has had an economic index named after itself, a museum dedicated to its history and in Sweden people order a Big Mac every third second. Despite its celebrity status, Big Mac has been lacking something most icons have – an autograph! Therefore, McDonald’s Sweden […]
With the campaign “Deals Stuck in Time”, McDonald’s and the agency NORD DDB offer people a way to travel back in time to find old McDonald’s deals and hence avoid rising prices caused by inflation. By using Google Street View, people can locate over a decade old McDonald’s out-of-home advertisements all over Sweden and unlock […]
Following its recent win with Japanese brewing giant, Asahi International, UK based agency, Trouble Maker, along with Plexus, launched their first Out-of-Home (OOH) campaign together for Peroni Nastro Azzurro in Stockholm, Sweden. “Walk With Us” reflects the heart of the brand’s Italian culture. Peroni’s message focuses on the Italian tradition of “La Passeggiata” – an […]
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]
Without pollination from bees, one third of the food we eat would be threatened. The fact that some of McDonald’s franchises in Sweden have beehives on their restaurant roof tops to promote biodiversity has attracted worldwide attention. Now the initiative is being extended to include wild bees. It is estimated that 30% of Sweden’s wild […]
The number of electric-powered passenger cars is increasing in Sweden. McDonald’s installed its first charging posts as early as 2009 and has since grown to become Sweden’s largest restaurant chain for electric car charging, with 55 charging stations around the country. The expansion of charging stations continues at McDonald’s and the ambition is for all […]
Sweden’s My Foodie, a revolutionary range of potato-based organic drinks, has launched in the UK. Tapping into the growth of flexitarian and vegan diets, each of the three flavours features a unique and nutritious blend of potato and rapeseed oil, combined with apple juice and one type of berry – blueberry, raspberry or sea buckthorn […]
Burger King Sweden recently launched two new plant-based burgers – Rebel Whopper and Rebel Chicken King. And, according to Burger King, they taste so similar to real meat that you won’t notice any difference. To prove it, the restaurant, alongside creative agency Ingo Stockholm, is now introducing the ’50/50-menu’ – a menu that will randomly select […]
It’s summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald’s Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket – a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your […]
For the first time four Swedish female football players will be honored with an identical statue each in scale 1:1 in cement. The statues are part of the initiative Football Forevher which Coca-Cola is launching together with The Swedish Football Association to increase visibility of female football players. The purpose with the initiative is to influence attitudes […]