Verum Captures ‘Joygurt’ Feeling in New Campaign by Saatchi & Saatchi Stockholm

Verum Captures ‘Joygurt’ Feeling in New Campaign by Saatchi & Saatchi Stockholm

Verum, Sweden’s number one health yoghurt brand, and Saatchi & Saatchi Stockholm, have released the first film in their latest advertising campaign which sets out to demonstrate the simplicity of feeling good. The TVC, which launched in October, is designed to capture that ‘Joygurt’ feeling that comes with enjoying their healthy yoghurts through the eyes […]

Patrik Hansson Appointed as Head of Arla Sweden

Patrik Hansson Appointed as Head of Arla Sweden

Head of Arla’s South East Asian business, Patrik Hansson, is to return to Sweden as the new head of Arla’s Swedish business from 1 November. He will take over from Henri de Sauvage who announced he is leaving Arla to pursue external opportunities. Earlier in 2016, Henri de Sauvage announced that he would leave Arla […]

McDonald’s Now Making Happy Meal Boxes That Turn Into VR Headsets

McDonald’s Now Making Happy Meal Boxes That Turn Into VR Headsets

McDonald’s Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. The price is about $4.10. The push is tied to the Swedish “Sportlov” recreational holiday, during […]

McDonald’s Sweden Unveil Online Table Reservations in Ad For New Burger

McDonald’s Sweden Unveil Online Table Reservations in Ad For New Burger

McDonald’s has begun trailing a table online reservation system at its restaurants in Sweden in the latest innovation from the fast food giant. The table booking system will run from 25 September until 2 October across 30 McDonald’s restaurants in Sweden as part of a promotional campaign for its new gourmet-style Maestro Classic burger. In […]

Forsman & Bodenfors Unveil Campaign for the UN to Stamp out Starvation

Forsman & Bodenfors Unveil Campaign for the UN to Stamp out Starvation

Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]

Brilliant McDonald’s Billboard Straddles Norway-Sweden Border, Splits Big Mac

Brilliant McDonald’s Billboard Straddles Norway-Sweden Border, Splits Big Mac

Advertising agency DDB Stockholm has created a clever billboard for McDonald’s that brings across its message in a witty, visual way. Although Sweden and Norway are very close neighbors, prices for food, tobacco and alcohol is much higher in the latter than in the former. To highlight how a meal at McDonald’s is cheaper in […]

Coca-Cola Vending Machine Spreads Summer Cheer at Cold Swedish Bus Stop

Coca-Cola Vending Machine Spreads Summer Cheer at Cold Swedish Bus Stop

On 18 December 2013, it was cold, dark and dreary in Uppsala, Sweden—with 185 days to go before mid-summer day comes around, Coca-Cola decided to spread a little summer cheer with a special vending machine, which is dubbed “The Happiness Machine”. Installed at a bus stop, this machine would turn itself on and light up […]