McDonald’s Now Making Happy Meal Boxes That Turn Into VR Headsets

McDonald’s Now Making Happy Meal Boxes That Turn Into VR Headsets

McDonald’s Sweden is launching a promotion that invites kids to turn Happy Meal boxes into virtual-reality viewers. Dubbed Happy Goggles, some 3,500 of them will be made available at 14 restaurants over the weekends of March 5 and March 12. The price is about $4.10. The push is tied to the Swedish “Sportlov” recreational holiday, during […]

McDonald’s Sweden Unveil Online Table Reservations in Ad For New Burger

McDonald’s Sweden Unveil Online Table Reservations in Ad For New Burger

McDonald’s has begun trailing a table online reservation system at its restaurants in Sweden in the latest innovation from the fast food giant. The table booking system will run from 25 September until 2 October across 30 McDonald’s restaurants in Sweden as part of a promotional campaign for its new gourmet-style Maestro Classic burger. In […]

Forsman & Bodenfors Unveil Campaign for the UN to Stamp out Starvation

Forsman & Bodenfors Unveil Campaign for the UN to Stamp out Starvation

Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]

Brilliant McDonald’s Billboard Straddles Norway-Sweden Border, Splits Big Mac

Brilliant McDonald’s Billboard Straddles Norway-Sweden Border, Splits Big Mac

Advertising agency DDB Stockholm has created a clever billboard for McDonald’s that brings across its message in a witty, visual way. Although Sweden and Norway are very close neighbors, prices for food, tobacco and alcohol is much higher in the latter than in the former. To highlight how a meal at McDonald’s is cheaper in […]

Coca-Cola Vending Machine Spreads Summer Cheer at Cold Swedish Bus Stop

Coca-Cola Vending Machine Spreads Summer Cheer at Cold Swedish Bus Stop

On 18 December 2013, it was cold, dark and dreary in Uppsala, Sweden—with 185 days to go before mid-summer day comes around, Coca-Cola decided to spread a little summer cheer with a special vending machine, which is dubbed “The Happiness Machine”. Installed at a bus stop, this machine would turn itself on and light up […]

Creative Agency Builds A City Of Food

Creative Agency Builds A City Of Food

Stockholm design studio PJADAD used tiny cubes and chunks of food to create this miniature landscape as a visual identity for the Swedish Atelier Food project and restaurant. Speak about the concept PJADAD had this to say: “The still life represents the work of Atelier Food and the connection between food and society. It links […]