Mug Shot repositions to appeal to everyday snackers with design by Brandon.

Mug Shot repositions to appeal to everyday snackers with design by Brandon.

This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]

Storm Brand Design Help Symingtons Re-energise Their Mug Shot Range

Storm Brand Design Help Symingtons Re-energise Their Mug Shot Range

Symingtons have engaged with Storm Brand Design to redesign their Mug Shot brand. Having grown steadily over the years with limited ATL marketing investment the brand gained a loyal customer base through its appeal as a quick, convenient, healthy hot snack. However the brand strategy was to drive penetration beyond this existing audience. Storm’s Strategic […]