Ogilvy & Mather Group Hong Kong has launched a product innovation campaign entitled “Pizza Hut Blockbuster Box” for Pizza Hut Hong Kong – a fresh, creative design concept which has been patented by Ogilvy. The one-of-a-kind, innovative packaging solution is available in four designs, based on romance, action, sci-fi and horror movie genres. Launched on […]
Fast food chain KFC knows that its chicken is “finger lickin’ good”, but using your smartphone while eating will most likely leave an oily fingerprint on your touchscreen. To prevent this mishap from happening, the brand invented the ‘Tray Typer’—a durable paper tray that doubles as a rechargeable, wireless keyboard for your smartphone. Connected via […]
Domino’s is coming to the aid of US pizza-lovers reluctant to pick up the phone or fill in an online order form by introducing a service whereby consumers need only tweet a pizza slice emoji to the chain’s Twitter handle to make their order. Regular Domino’s customers will not even have to type in their […]
Domino’s Pizza, is announcing yet another new digital ordering platform, just in time for college basketball’s final games. Customers and basketball fans alike can now enjoy ordering via their Samsung Smart TV. This innovation is a part of Domino’s AnyWare, a new suite of technology that gives customers the ability to place an order in more ways […]
Following the success of the printed banana trophy created by Dentsu Y&R Tokyo for the 2014 Tokyo Marathon, the agency has created something to up the innovatation game in the 2015 marathon: the wearable banana. For their client, Dole, producer and marketer of fresh fruit and vegetables, Dentsu Y&R Tokyo have created something they term […]
Pepsi challenges people worldwide to shine a light on those who live in darkness. As the first global initiative in its 2015 Pepsi Challenge program, the iconic brand announces the Pepsi x Liter of Light “Ignite the Light” Tour – an international journey of creative, large-scale, mixed media art installations created by artists from around […]
PepsiCo’s Mountain Dew is unveiling the “Dew VR Snow Experience,” a live-action snowboarding virtual reality experience that takes fans on a 360 degree adventure through the Utah backcountry. The on-site experience will debut at the Burton US Open of Snowboarding in Vail, Colorado and South by Southwest in Austin, Texas. The virtual adventure stars Olympic […]
Alcohol giants Diageo and Thin Film Electronics ASA, a global leader in the development of printed electronics and smart systems, will look to completely change the role of a bottle in the consumer experience, with a prototype Johnnie Walker Blue Label “smart bottle” that will be unveiled at Mobile World Congress, taking place in Barcelona on […]
Starbucks is launching Powermat wireless charging zones in ten central London Starbucks stores, the first on the high street to offer this technology. Customers simply collect a ‘Ring’ at the till point, connect it to their phone and place their device on tables and counters that have Powermat wireless charging technology built in – clearly […]
Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the unique […]