Lyle’s Golden Syrup kicked off a tour of London with a giant ‘smile activated’ syrup dispenser in a PR stunt to raise brand awareness. Holding 5kgs of syrup the dispenser is a giant replica of a Lyle’s Golden Syrup green tin. It has a sensor that can detect a smile and doles out free syrup […]
If news from 2014 made the case for 3D printing as this decade’s game-changing technology, CES closed the sale. From dresses to drum kits, the show was full of printed, working devices we didn’t even see on the radar last January. For some, though, the CocoJet 3D printer took the cake…or the candy, rather. CocoJet […]
Del Campo Saatchi & Saatchi presents its new work for Andes Beer. Based on the notion that if you’ve got something difficult to say, it’s easier to say it with an Andes, the brand has developed the first-ever beer bottle capable of recording and sending video messages. By scanning a QR code on the label, […]
McDonald’s is to offer more personalisation across its menu to stem sales decline and to better compete with restaurants that let consumers pick and choose their ingredients. The fast food giant will enable customers to build their own burgers from touch screens in selected restaurants across the US, where the service is being trialled. “Create […]
Pizza Hut is experimenting with a new “Subconscious Menu” that selects pizza toppings for you by tracking your eye movements. Their tablet-based menu, equipped with Swedish company Tobii’s eye-tracking technology, will automatically select toppings based on the ingredients where your eyes linger on the longest. The new menu system then forms an algorithm based on […]
MUMM House of Champagne launches the world’s first double screen music video for the track ‘Dangerous’, created with internationally acclaimed DJ David Guetta. This marks the first time the House has collaborated with an innovator from the music industry, whose music video brings to life the indescribable thrill and emotion of victory within Formula One. Directed […]
Milka wished to reimagine their advent calendar packaging in order to tackle the universal insight that children always ask… “How many sleeps until Christmas?” Taxi Studio was briefed to deliver a creative solution, incorporating AR technology, to answer this ever-present question. Taxi devised a solution that underpins Milka’s ‘Dare to be Tender’ positioning, opting for […]
http://youtu.be/DZs4BMc1CBw Do your friends steal your French fries when you’re not looking? To help prevent these unwanted ‘thefts’ from occuring, McDonald’s Canada has developed a “security system” to protect your fries. Called the ‘Fry Defender’, it is part of McDonald’s Canada’s new app. It uses “cutting edge motion detector technology” to alert you when someone […]
The entry lines for the 17th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. The entry kit for the entrant’s reference may be downloaded here. The Awards recognises the critical […]
Siri has found a match in a pizza delivery app with similar voice recognition and intuitive response technologies. The new app from Domino’s pizza just speaks volumes of how far people will go to make pizza as easy to get as possible. Pizza has always been put on a pedestal. It comes in an astounding […]