MUMM House of Champagne launches the world’s first double screen music video for the track ‘Dangerous’, created with internationally acclaimed DJ David Guetta. This marks the first time the House has collaborated with an innovator from the music industry, whose music video brings to life the indescribable thrill and emotion of victory within Formula One.
Directed by Swedish Grammy award-winning director, Jonas Åkerlund, the music video features David Guetta, actor James Purefoy and MUMM ambassador and Lotus F1 driver, Romain Grosjean. As a proud sponsor of Formula One since 2000, MUMM, together with David Guetta, has created an innovative viewing experience that encapsulates the energy of the sport, showcasing the performance and celebration of victory.
The double screen experience allows the viewer to use their mobile phone to interact with the video in a unique, revolutionary way. By entering a code into the phone, a connection is made with the computer playing the music video. This instantly unlocks a new piece of video content from David Guetta’s track made especially for two screens. The experience is further enriched by allowing the user to place their phone on several ‘hot’ spots over the screen to discover and unveil several interactive features between the two screens.
Speaking about the music video, David Guetta comments, “We have worked hard to create something special and make the experience of the music video for ‘Dangerous’ super cool. With this never before seen double screen technology, it is like you are experiencing the music video first hand. I am so grateful to have had the opportunity to work with MUMM to bring this to music lovers and Formula One fans and for them to get inside the action and experience the feeling of celebration for themselves.”
Philippe Guettat, Chairman and CEO for MUMM House of Champagne remarks, “Our brand has a rich history of innovation and dedication in creating true world ‘firsts’. Our collaboration with David Guetta is a modern interpretation of how we continuously push the boundaries. We are delighted to work with David Guetta to bring a fantastic experience to our fans for the first time and to use the latest technology to create something that is truly spectacular.”