Del Campo Saatchi & Saatchi presents its new work for Andes Beer. Based on the notion that if you’ve got something difficult to say, it’s easier to say it with an Andes, the brand has developed the first-ever beer bottle capable of recording and sending video messages.
By scanning a QR code on the label, users can download an app, record a message, and send it virtually along with the bottle.
The video message remains in the cloud until the recipient scans the same QR code. The message then self-destructs after playing, putting the sender at ease.
Commercials for the campaign were directed by Nico Pérez Veiga and Ari Evasio of Primo.