Pernod Ricard’s Olmeca Tequila is electrifying the tequila category with the release of three striking first and ‘Most Fantastic’ global limited-edition bottles for its award-winning Olmeca Silver1. Designed to drive differentiation in a fast-growing – but increasingly crowded – category, these exclusive bottles blend Olmeca´s modern-day party spirit with the rich tapestry of its Mexican heritage. […]
Global alcoholic beverage company, Proximo Spirits has appointed Creature London as its creative agency for its flagship brand, Jose Cuervo, following a competitive pitch. Creature won the pitch alongside Mexican Production Company Oxigéno. The creative agency will be responsible for delivering a global digital-first multi-channel campaign that will include film, print and OOH, to drive […]
Sanctus Aquam Premium Tequila heeds a higher calling—helping migrant children escape violence and poverty There’s no shortage of tequilas on the market, but until now, none could lay claim to the supernatural. Sanctus Aquam Premium Tequila heeds a higher calling—helping migrant children escape violence and poverty—and it is literally blessed by its founder, progressive Episcopal […]
Tequila Avión is proud to announce its new partnership with Grammy-nominated artist, 21 Savage, as part of its new “Depart. Elevate. Arrive.” campaign. Inspired by the vibrancy of modern Mexico City, “Depart. Elevate. Arrive.” introduces a bold, new look for Avión and celebrates the brand’s heritage and passion for aviation, while targeting consumers who are adventurers […]
21 SEEDS is shaking up the spirits industry. The new women-owned tequila brand boasts a lineup of three handcrafted options with proprietary agave blends and naturally infused flavours: cucumber jalapeño, grapefruit hibiscus, and Valencia orange. BRIGADE worked closely with the 21 SEEDS team to build their brand and design impactful packaging for their tequila, in addition […]
As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today’s range of aged tequila styles and tastes arguably rivals those of the world’s finest bourbons, scotches and […]
Jose Cuervo has released a YOLO-esque campaign created by CP+B LA that the tequila brand hopes will appeal to those who like to live in the moment. Running under the new tagline ‘Tomorrow is Overrated,’ the campaign’s centerpiece is an apocalyptic two-minute video that features a group of bar goers who aren’t bothered by the […]
Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform called Patrón Cocktail Lab that’s aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo. Patrón Cocktail Lab is initially launching with 168 […]
Tequila brand Jose Cuervo is throwing it back with a spot that commemorates The Rolling Stones 1972 tour. Created by McCann New York, the video takes place on the band’s tour plane, ‘The Lapping Tongue,’ and shows a bartender passing around cocktails filled with Jose Cuervo. According to the agency, the video is actually based […]
To stand out among digital marketers, the new trend might be to go analog. Casamigos, the tequila from George Clooney and Rande Gerber, is the latest to go lo-fi with its “House of Friends” campaign. The brand gave fashion photographer Jason Lee Parry a few cases of its tequila and free rein. The spot below, […]
