Burger King Introduces Whopperito, a Whopper Burrito

Burger King Introduces Whopperito, a Whopper Burrito

Burger King’s latest new item is taking a cue from Chipotle Mexican Grill, which is still reeling from a string of foodborne illness outbreaks. The Whopperito, which puts Whopper burger ingredients like beef, tomatoes, onions, lettuce and pickles inside a flour tortilla, will be sold nationally beginning August 15. A queso sauce replaces the mayonnaise […]

Santa Maria Unveils New Tex-Mex Packaging to Drive Brand Preference

Santa Maria Unveils New Tex-Mex Packaging to Drive Brand Preference

More than 30 products in Santa Maria’s Tex-Mex range have been given a clean and bold new-look to drive brand cut-through and category growth, following in-depth consumer research into brand perception and in-aisle considerations. In response to shopper feedback on shelf standout and category navigation at point of purchase, Santa Maria has modified wrappings and […]