The Macallan Unveils Limited Edition 52-Years-Old Expression

The Macallan Unveils Limited Edition 52-Years-Old Expression

The Macallan has unveiled a new and remarkably rare, limited edition single malt whisky. With only 250 individually numbered bottles available worldwide; The Macallan 52 years old 2018 is never to be repeated. This latest addition to The Macallan collection has been slowly matured for fifty-two years in one exceptional, hand crafted first fill European […]

The Macallan Unveils First Ever Global Ad Campaign by J. Walter Thompson London

The Macallan Unveils First Ever Global Ad Campaign by J. Walter Thompson London

 The Macallan, the world’s most precious single malt, is launching its first ever global advertising campaign across television, cinema and digital channels. In the USA, the campaign rolls out nationally across digital and social. The focus of the campaign, a 90-second hero film titled “Make The Call”, launched on Monday November 19, 2018. Focusing […]

The Macallan Reveals Latest Limited-Edition Whisky: Edition No.4

The Macallan Reveals Latest Limited-Edition Whisky: Edition No.4

The Macallan has unveiled Edition No.4 – a new limited-edition whisky. The fourth release in the innovative Edition Series, Edition No.4 embodies the craftsmanship and pioneering design of the new Macallan Distillery in Speyside, Scotland, which opened in June 2018. The liquid  demonstrates the mastery of whisky making on the estate since 1824 and is […]

The Macallan Unveils Immersive Distillery Experience

The Macallan Unveils Immersive Distillery Experience

The Macallan has unveiled its iconic and unprecedented new distillery and visitor experience, after 6 years and $186 million in the making. Solidifying its position as the luxury single malt, the brand also needed to spread mass awareness about its opening to drive interest and traffic to this whisky mecca as a true destination. To do […]

The Macallan Unveils Limited Edition Single Malt Whisky M Black 2017

The Macallan Unveils Limited Edition Single Malt Whisky M Black 2017

The Macallan has released a new creation, celebrating the extraordinary collaboration between three masters of their crafts: The Macallan, Fabien Baron and Lalique. The Macallan M Black 2017 Release is the latest and most complex masterpiece in the remarkable Mseries of single malt whiskies. In partnership with renowned creative director Fabien Baron and crystal masters […]

The Macallan Relaunches Portfolio to Celebrate a New Era for the Brand

The Macallan Relaunches Portfolio to Celebrate a New Era for the Brand

The Macallan, the world’s most admired single malt Scotch whisky, has unveiled a bold new look across its portfolio in celebration of an exciting new era for the brand – marked by the opening of its innovative new distillery in Speyside, Scotland this summer. The revamped bottle design draws inspiration from luxury expression The Macallan […]

The Macallan Opens New Distillery and Visitor Experience

The Macallan Opens New Distillery and Visitor Experience

The Macallan, the world’s most admired single malt Scotch whisky, has revealed its new distillery and visitor experience – officially opening June 2, 2018. Located on the stunning Easter Elchies estate, the property has been home to The Macallan since 1824. From humble beginnings, the brand has become the leading international single malt by value and […]

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