New McDonald’s McCafé campaign poking fun at the clichés of the coffee world

McCafé one again reinforces its effective 'Great tasting coffee, simple' proposition -

New McDonald’s McCafé campaign poking fun at the clichés of the coffee world

Building on the success of its Great tasting coffee, simple campaign over the last 3 years, McDonald’s has launched a new integrated campaign to further solidify the quality and value credentials of McCafé coffee through poking fun at the expense and excessiveness of the coffee world. Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having […]

McDonald’s Asks Customers, ‘Peely Peely?’ to Kick Off Annual Monopoly Game by Leo Burnett London

McDonald’s Asks Customers, ‘Peely Peely?’ to Kick Off Annual Monopoly Game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]

McDonald’s Fresh Beef Burgers Leave Celebs ‘Speechless’ in Campaign by DDB North America

McDonald’s Fresh Beef Burgers Leave Celebs ‘Speechless’ in Campaign by DDB North America

 Have you ever tasted a burger that’s so good it leaves you speechless? Anyone who’s had an irresistibly mouth-watering, hot and juicy burger knows that feeling: mmmmm! Ugh! Gah! They’re not real words, but we all speak this primal “burger language.” Understanding that a deliciously irresistible burger can leave you at a loss for […]

McDonald’s Launches Monopoly with a Campaign by The Marketing Store

McDonald’s Launches Monopoly with a Campaign by The Marketing Store

The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]

McDonald’s Makes it Easier than Ever to Win with New Monopoly Game

McDonald’s Makes it Easier than Ever to Win with New Monopoly Game

McDonald’s is tapping into consumers’ growing need for instant gratification for its 2017 Monopoly campaign partnership with Hasbro, created by The Marketing Store. 2017’s campaign, which is running for the twelfth consecutive year, is called Monopoly Win Win. It is aimed at building brand affinity and engagement across McDonald’s restaurants nationwide. New features include a […]

McDonald’s & Leo Burnett Launch ‘Great Tastes of the World’ Campaign

McDonald’s & Leo Burnett Launch ‘Great Tastes of the World’ Campaign

Wednesday 2nd September saw McDonald’s launch its Great Tastes of the World promotion in the UK with a new multi-channel campaign, including TV from Leo Burnett. The food promotion, which hasn’t featured on the McDonald’s menu since 2013, consists of 5 burgers inspired by 5 different cuisines from around the world over the course of […]

Carlsberg is “Born to be Chilled” In The Marketing Store’s New Campaign

Carlsberg is “Born to be Chilled” In The Marketing Store’s New Campaign

Carlsberg UK is launching ‘Born To Be Chilled’, its first cross-portfolio campaign created by The Marketing Store. Inspired by the idea of ‘Total Refreshment’ and the notion that any drink served warm is sacrilege, ‘Born to be Chilled’ encourages consumers to enjoy this summer with a refreshing drink while experiencing a range of live music […]