Tiger Beer and Le Pub celebrate the 2023 Lunar New Year and present the APAC campaign “A Bolder Tomorrow”

Tiger Beer and Le Pub celebrate the 2023 Lunar New Year and present the APAC campaign “A Bolder Tomorrow”

Tiger Beer, Asia’s number-one international premium beer, is marking the start of the Lunar New Year on 22 January with the launch of an integrated campaign called ‘A Bolder Tomorrow’. Created by Tiger Beer in partnership with Le Pub APAC, ‘A Bolder Tomorrow’ kicked off with a stunt: last Thursday, passers-by at Tanjong Pagar in […]

Tiger Beer pays tribute to ‘The Day Before’ in National Day-themed film

Tiger Beer pays tribute to ‘The Day Before’ in National Day-themed film

Each year on 9 August, Singapore gathers in the biggest celebration of what is deemed the most important day in the nation’s history – National Day. This year, Tiger disrupts conventional celebrations by paying homage to the day before, 8 August, to honour the journey of hard work and determination that brought us to our […]

Tiger Beer Deviates from Conventional Celebrity Endorsements to Brand Storytelling in Japan

Tiger Beer Deviates from Conventional Celebrity Endorsements to Brand Storytelling in Japan

Tiger Beer, in partnership with brand experience agency The Lab, has launched its first brand video and website in Japan. Following the introduction and implementation of its nationwide Trade Activation Platform, YŪKI in 2018, the brand has successfully created Tiger YŪKI bar in Tokyo and YŪKI Habitat in Fukuoka, and is on track to continue […]

Tiger Beer and Ogilvy Malaysia Encourage New Beginnings this Chinese New Year

Tiger Beer and Ogilvy Malaysia Encourage New Beginnings this Chinese New Year

Tiger Beer, Malaysia’s leading Beer is urging consumers to ‘Uncage New Beginnings’ this Chinese New Year with the help of Ogilvy Malaysia. At the core of the campaign is a new film, which marks a distinctively different direction for the brand. While previous years have seen the brewer run a largely tactical campaign with a […]

Tiger Beer Creates 3D Installations to Showcase ‘District’ Bottles on the Streets of Singapore

Tiger Beer Creates 3D Installations to Showcase ‘District’ Bottles on the Streets of Singapore

 Tiger Beer has launched larger than life 3D versions of its bottle at bus shelters to celebrate a limited-edition Singapore district bottle series. According to the Asia Pacific Breweries-owned brand, these district bottles showcase artwork which is inspired by cultural elements that define each district. The public gets to vote for the district to […]

Tiger Beer Rallies Fearless and Unconventional Talent to Launch “Roar Collective” at First Global Event in Seoul

Tiger Beer Rallies Fearless and Unconventional Talent to Launch “Roar Collective” at First Global Event in Seoul

Tiger Beer, Asia’s number one international premium beer, announced it will launch a global community for unconventional talent called the Tiger Roar Collective. It is a platform where raw talents can seek out new opportunities through collaborations and unlock future unexpected possibilities with Tiger Beer. The Collective marks the next wave in the brand’s commitment to championing […]

Tiger Beer, WWF and Kenzo To Launch Limited Edition ‘Rare Stripes’ Collection in Support of Wild Tigers

Tiger Beer, WWF and Kenzo To Launch Limited Edition ‘Rare Stripes’ Collection in Support of Wild Tigers

Asia’s number one international premium beer, Tiger Beer, has today announced a unique collaboration with WWF and iconic French fashion house, KENZO on the Rare Stripes collection to shine a spotlight on endangered wild tigers clinging to survival across the world.  The world’s wild tiger population has dramatically declined over the past century, due to […]

Tiger Beer Champions the Potential of a New Generation in Campaign via Marcel Sydney

Tiger Beer Champions the Potential of a New Generation in Campaign via Marcel Sydney

Tiger Beer has unveiled its latest campaign via Marcel Sydney, which takes this idea of ‘Uncaged heroes’, and focuses on a specific type of young creative: those whose bold approach to their craft also serves a good cause. Since 2013, Tiger Beer has championed emerging Asian talent. Now with the brand’s rallying call to ‘Uncage’ […]

Tiger Beer’s Reunion Project aims to bring Singaporeans home for Chinese New Year

Tiger Beer’s Reunion Project aims to bring Singaporeans home for Chinese New Year

Tiger Beer has recently launched its Chinese New Year campaign titled ‘The Reunion Project’, with the aim to uncage the significance of this festive tradition to inspire Singaporeans to make their reunions meaningful by reuniting with loved ones. Building on the theme of reunions introduced during Chinese New Year last year, The Reunion Project (2018) […]

Tiger Beer and BBDO Singapore Launch Tiger Black and Tiger White in an Unexpected Way

Tiger Beer and BBDO Singapore Launch Tiger Black and Tiger White in an Unexpected Way

BBDO Singapore has teamed up with Tiger Beer to launch two new unique, unprecedented and unexpected beers – the Tiger Black and Tiger White. The first of its kind in Singapore, and the biggest launch of the year for the brand, Tiger Black and Tiger White are the brewery’s take on the classic black lager […]

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