Ridgeview Wines appoints YesMore to develop a Christmas campaign encouraging customers to ‘Bring Celebration Home’

Ridgeview Wines appoints YesMore to develop a Christmas campaign encouraging customers to ‘Bring Celebration Home’

Drinks marketing agency, YesMore, has been appointed by Ridgeview English sparkling wine to launch a Christmas social media campaign that emphasises the brand being a perfect choice for celebrations, even when social distancing.  YesMore Agency has developed a new overarching campaign line, ‘Bring celebration home’ to complement Ridgeview’s brand tagline, ‘Life is for celebrating’ and […]

What’s next for cider?

What’s next for cider?

The past five years in the drinks industry have seen a craft beer revolution, a craft gin/vodka/tequila revolution; low alcohol spirits, new packaging innovations… but through much of this, cider has been on the outside looking in. Strongbow is still the main tap in most pubs; apple and fruit bottled ciders are stocked sparsely in […]

How should pubs and bars be communicating as they open up?

By Tom Harvey, co-founder, YesMore drinks marketing specialists

How should pubs and bars be communicating as they open up?

Reopening bars and restaurants in a world where a deadly virus spreads in close contact and indoor spaces… Well, it’s a challenge to say the least.  However, as infection rates drop, many venues are beginning to reopen in some form – mostly for outdoor dining, at the moment.  So what do venues need to bear […]