Leo Burnett’s Digital Billboards For McDonald’s Change Depending On How Bad The Traffic Is

Leo Burnett’s Digital Billboards For McDonald’s Change Depending On How Bad The Traffic Is

Getting stuck in traffic at the end of the day sucks, which is why McDonald’s hopes some new creative ad targeting will get you to pull over at a nearby restaurant and pick up a hamburger on your way home. The fast-food chain and Leo Burnett are running an intriguing out-of-home campaign in the UK […]

Domino’s Sees Sales Boost From Cold Weather

Domino’s Sees Sales Boost From Cold Weather

The UK’s largest pizza delivery firm Domino’s has reported buoyant sales in the first three months of the year, as consumers trapped indoors by the cold weather turned to fast food sent direct to their doors. Sales in Domino’s 670 UK stores were up 6.6% in the first quarter of 2013 compared with the same […]