Baskin-Robbins is teaming up with Netflix to promote the new season of Stranger Things with a limited edition product range and immersive, mobile-first digital campaign devised by Brisbane creative agency Type + Pixel. The much-anticipated third season of Netflix’ most-streamed global production drops worldwide on 4th July. Action will centre around Hawkins’ new ice cream […]
To promote its relationship with UberEATS, McDonald’s releases two new 60-second spots which take a look at the real reasons we end up getting take out. Created by Leo Burnett London and directed by Tony Barry at Knucklehead, ‘Passing Ships’ and ‘Play Date’ subvert the fast food advertising genre to feature two very real-life, […]
McDonald’s will be the latest fast food restaurant to release a collection of apparel, following KFC and Pizza Hut. The fashion line—called the McDelivery Collection—is a collaboration with UberEATS and will be released as part of Global McDelivery Day on July 26, when McDelivery services will be available across the globe. McDonald’s spokesperson Lauren Altmin told Adweek: “At McDonald’s, we continue […]
Uber has resorted to underhand tactics to bolster its nascent UberEats food delivery business, by ordering food from rival app Take Eat Easy in a bid to lure its cyclists across to the Uber fold. Several Take Eat Easy cyclists approached Business Insider to report that they had dropped off food at Uber’s Aldgate HQ […]
Uber is recruiting an army of delivery drivers as it prepares to go to war with Deliveroo for a slice of the UK’s takeaway food market. The taxi-hailing app confirmed it was finalising plans to roll out its UberEATS service in the UK as it looks for ways to build on the success of its […]