British beer success story, Camden Town Brewery, launches its first ever TV campaign ‘Characters’ celebrating the eclectic and inclusive spirit of its birthplace. The brewery teamed up with The Garage Soho and Royle Productions to create ‘Characters’, which promotes its signature lager, Camden Hells, initially launching on September 4th with five-second teasers before the 30”s […]
International design consultancy DECIDE has created the branding and packaging design for the launch of a new sub brand frozen pizza range for Dr Oetker under the Chicago Town brand. ‘The Pizza Kitchen’ has been created to complement the existing Chicago Town Takeaway and Deep Dish ranges and increase brand reach to target the weekday, […]
Nutella, worth £50.8m and growing at +55.8% in the past four years alone, is moving into the biscuits category for the first time in the UK, following a fantastic trial period and tremendous success in global markets. Available now as a single serve or multipack of six, Nutella B-Ready features a light, crunchy wafer shell, […]
Tic Tac – currently worth £25.2m – is adding a tropical twist to its popular flavour-changing Mixers range, Coconut to Pineapple. The new variant will be available to all channels from September as an 18g pack (MRSP £0.62) and a 49g pack (MRSP £1.41). The Tic Tac Mixers concept was introduced to the UK market […]
Kinder, the fastest growing kids confectionery brand, is continuing its growth momentum with the introduction of a range of monster designed Kinder Choco-Bons packs, set to capitalise on the £121m Halloween opportunity. A spokesperson for Ferrero UK comments: “Confectionery makes up £96m of the total Halloween opportunity. What’s more, the occasion represents a key seasonal […]
Carling has launched an on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership with the Premier League and Sky Sports the ‘Win The League’ campaign will give Carling drinkers the opportunity to get their hands on the famous silverware, allowing winners to take […]
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes. Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is […]
Resurrected Welsh soda maker Lurvill’s Delight is introducing a brand-new flavour – ‘Lavender Spice’ – just after scooping a Great Taste Awards’ star for its ‘Original’ variant. Lavender Spice, which has a RRP of £1.89 for a 330ml bottle, is described as an all-natural, no-added sugar, alternative to ginger beer. It features a unique botanical […]
Innate Squares are a new kind of snack, which combine vegetables, coconut and almond to produce air-dried savoury snacks that are a rare and happy marriage of exquisite flavour, nutritional balance and slow-release sustaining energy. The company’s directors, Elsa Valentine and Tessa Walker, hope that throwing away the rule book and starting the creative production […]
Carlsberg UK has kick started the festival season in true Scandinavian style with the launch of its new Danish Quarter, which so far this summer has welcomed festival-goers through its doors at Latitude Festival. The five-year landmark sponsorship deal with Live Nation, one of the world’s leading live entertainment company behind some of the largest […]