The UK’s beer market has transformed in recent years. Even though consumption is down, we are spending more on beer – an extra £44.5m in 2016 – and this has created a renaissance in brewing. The number of breweries in the UK has risen by 65% since 2011. There are now more than 1,700 of […]
Craft drinks specialist ROCKTAILS present: ‘The Citrus Spritz’; the first lightly sparkling botanical blend in its new drinks range, with the second blend due to launch in February. Made using the finest distilled botanicals, this refreshing yet refined spritz is the first of its kind, offering an original, sophisticated approach to alcohol-free drinks. ‘The Citrus […]
Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]
Molson Coors Brewing Company announced the expansion of its cider portfolio through the acquisition of Aspall Cyder Limited. The acquisition brings together two companies with a passion for building extraordinary brands and similar family-orientated ownership structures, with close to 650 years of combined experience in operating excellence. Founded in 1728 by Clement Chevallier and run […]
Plant-powered meal delivery service Allplants marks Veganuary with the launch of a 14-dish single serve range including four brand new, imaginative dishes to your door: Kimchi Grain Bowl, Polpette Orzo, Biryani Jewel and Keralan Sundown. Previously only available in double servings, customers can now order meals for one and choose from gluten-free, protein-packed or vitamin-rich […]
Innocent Drinks is trialing a fresh digital out-of-home (DOOH) programmatic buying method that will allow it to target audiences based on geo-location data. The UK brand is the first to use the automated trading desk technology that has been developed by its media planning agency, MediaCom. The campaign will light up DOOH screens in cities […]
Birds Eye’s eponymous Captain is back in a new campaign for the brand’s fish fingers – and he has a new kind of vibe. The new TV ad, launching on January 8, features a more contemporary-looking Captain with a salt and pepper beard, dressed in a plain navy coat and cap over a white […]
Public Health England (PHE) is helping parents take control of their children’s snacking by launching the first Change4Life campaign promoting healthier snacks. This is because half of children’s sugar intake, currently around 7 sugar cubes a day, comes from unhealthy snacks and sugary drinks , leading to obesity and dental decay. Each year children […]
KFC is using President Donald Trump’s now infamous “Nuclear Button” tweet to rag on fast-food rival McDonald’s. On January 3rd, KFC’s UK and Ireland Twitter account tweeted: McDonald’s leader Ronald just stated he has a “burger on his desk at all times”. Will someone from his big shoed, red nosed regime inform him that I […]
Hovis Ltd, the iconic 130-year-old well-loved British brand, has appointed Pablo as their lead creative agency. Having focused on baking the best possible product and communicating this via experiential and shopper marketing over the past two years, Hovis is looking to take a significant step forward in its marketing and communications activities and they have asked Pablo […]