Dairy-free diets could soon become the dominant free-from trend amongst millennials, according to research by Adelie Foods. The survey of 200 16-30 year olds showed that dairy-free diets could soon overtake the current dominant free-from diet – gluten-free. The survey revealed that 19% of 16-30 year olds have bought or eaten dairy substitutes in the […]
Building on the success of their content films for their digital signage and social media platforms, wagamama commissioned Content production company, Loco, to create the #mixitup series of videos. Loco organised several shoots at different restaurant locations and explored various creative approaches for the edits. The challenge was to find the most effective way of combining shots of the dishes […]
Lidl UK has launched the first supermarket game to be played through the Facebook Camera app in the UK. The launch forms part of Lidl’s Christmas campaign in 2017, as the brand continues to build consumer engagement and relevance. The ‘Emojional Rollercoaster’ game is available on the Facebook Camera app, which users can instantly access […]
Design Bridge has created a limited edition tin for Cadbury Heroes to mark the 10th birthday of the ‘Help for Heroes‘ charity. Design Bridge wanted the design to focus on the optimism and positivity of Help for Heroes’ work and took inspiration from the celebratory regalia of a traditional homecoming parade, in particular decorative, hand-painted […]
Mystery Ltd.’s latest and most unusual food and beverage design project has involved overcoming any phobias about grubs and embracing the idea of insects as a valuable food source. Along with new clients, Shami Radia and Neil Whippey, the design agency has joined the quest to persuade the UK to Eat Grub! Friends Shami and […]
Sipsmith, the London gin brand, is reviving its rooftop hot gin activation with an experience featuring a historical bar tool to heat the cocktails. The “Hot Gin Roof” event will give guests an insight into hot gin history. Each Sipsmith cocktail will be “poked” in front of customers which will heat it instantly to caramelise […]
Batch Organics is the no hype, no hassle health food brand for busy people who want to eat well. Integrated branding agency Ragged Edge has ensured it stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’. The rebrand has been brought to life through a new name, logo, colour […]
Budweiser is using its new alcohol-free sub-brand, Prohibition, for an ad campaign tackling drink-driving over the Christmas period. The ads, which appear in out of home sites and digital platforms throughout December, are running in collaboration with the Department for Transport’s road safety campaign, THINK! The campaign was created by Anomaly and the media agency […]
Available from the first week of December, visitors to Fortnum & Mason in Piccadilly, London will be able to stock up on Sleep Well, the innovative new milk drink that helps you relax and sleep. This is the first UK retail listing for Sleep Well, which only launched at The Speciality Fine Food Fair in […]
YAZOO, UK milk drink brand has given its much-loved vanilla recipe a shake-up. The new vanilla flavour is bursting with natural flavours and ingredients making it taste even better. Available now to wholesalers and retailers, the entire range of YAZOO milk drinks feature only natural flavours making it the perfect on-the-go drink for busy families. […]