Ocean Branding has been tasked with their second rebrand of OMBAR chocolates, owned by Mood Foods. The first, in 2015, contributed to a 40% increase in year-on-year sales. Ombar are on a mission to make raw chocolate a part of everyday life, due to the proven health benefits of cacao; with a brand promise to […]
SAICA Pack has completed a total rebrand of Tyrrells shelf ready packaging for its range of Poshcorn popcorn. The rebrand encompasses the entire portfolio of the Poshcorn range, including its 6, 8, 12 and 24 pack versions, perfectly reflecting the premium quality of the product itself. Poshcorn is positioned as a premium alternative to competitor […]
A young boy hopes to find a connection with the father he never knew in a moving new TV commercial by Leo Burnett London for McDonald’s UK. In the advert, the boy asks his mum about his absent dad. But as his mum reminisces, the boy begins to wonder whether he and his father had […]
Häagen-Dazs has failed to evolve since it popularised “luxury” ice-cream in the 1990s, its top marketer has admitted. Owner General Mills is carrying out a revamp of the brand involving refreshed packaging, new product formats, an experiential campaign with culinary artists Bompas & Parr and a TV campaign created by Saatchi & Saatchi launching in […]
Bio-tiful Dairy, the award winning, category leading Kefir brand, is set to launch its first ever advertising campaign to support rapid sales growth and expansion. The OOH campaign, launched on 8th May, celebrates Kefir’s 2,000 year old heritage and product benefits of better digestion and immunity, appearing on tube, railway boards and situated close to […]
New York Bakery Co., one of the UK’s largest bagel producer, has revamped its popular Bagel Thins range in a move to encourage more shoppers, looking to reduce the carbs from their diets, into the Morning Goods category. The two-strong range of new-look Bagel Thins four-packs, will be available from May 2017 in Original and new Cinnamon […]
‘The Underworld thrusts a shovel into that unseen land of sticks and stones, of broken bones, the kingdom of roots. Above the ground the sun drenched vines flourish but their bounty is nothing without the sober grind of roots blindly winding into the Earth, the hidden hero of flavour, and of the place.’ Biles Hendry […]
Freestone’s is the birth child of Kate Freestone, formerly the Founder of highly successful Rude Health, whose love of natural food and nostalgia of growing up in idyllic Somerset surrounded by nature’s ingredients, inspired this PR guru to enter into the organic cereal realm and launch her third cereal brand to market. Slice Design were […]
Adonis Smart Foods, the new low sugar snack startup, introduce two crunchy nut bars to appeal to the health-conscious snack consumer. The snack bars aim to satisfy consumers’ sweet cravings and help minimise sugar spikes caused by refined and natural fruit sugars. The main ingredients include nuts, seeds, fibres and superfoods. First up is the […]
Despite the trend for healthy eating, it seems the UK just can’t shake its love of crisps. Peckish Brits gobbled up five per cent more sharing bags of crisps than 2016, but it begs the question: what’s the next big thing in sharing snacks? As a result, FMCG trade magazine The Grocer asked global design […]