There are certain moments in life when experiencing a lull really wouldn’t be a good idea. Cadbury’s latest campaign from VCCP showcases these moments, and positions Boost+ Protein as the answer to make sure that you don’t flounder at just the wrong time. The campaign builds on the afternoon lull platform that Cadbury established for […]
Super-premium Spanish beer brand Mahou, will be bringing the five-star taste of Madrid to the UK through a series of experiential events this summer. ‘The Sundown Series’, will run for six weeks in venues across London, Manchester and Liverpool. Starting from the 17th June, each week of The Sundown Series will include an immersive Spanish experience […]
Established in 1946, Bells of Lazonby has been baking cakes for over 70 years. Far from traditional, it was the dedicated, purpose built first free-from bakery in the UK, which first begun supplying own label brands with free-from treats. When the bakery decided to create its own brand of indulgent cake slices, Bells approached Leeds-based […]
Pearlfisher London has refreshed the brand identity and created a new, iconic design for Desperados, boldly capturing the festive personality, energy and distinctiveness of Heineken’s tequila-flavoured beer. Desperados is a brand built around wild experimentation, celebrating exciting experiences and people who re-mix the rules. With a mission to shake up the market and inject fun […]
Strongbow announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. One of the UK’s favourite cider is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as […]
Ant-Man stars Paul Rudd and Michael Peña feature as astronauts in a comedic campaign by AMV BBDO for Pepsi that shows just how far they will go for a Pepsi Max. As the two astronauts prepare for a rocket launch and run through their pre-flight checklist, they realise they have forgotten critical cargo: their Pepsi […]
From Bluewater to Braehead and across social media, Krispy Kreme is tempting people in-store for a very special daily event – Hotlight Hour. This is where customers can try an Original Glazed doughnut fresh off the line in theatre stores UK-wide. Launching June 12 for ongoing roll-out across Instagram, Facebook and Twitter, the short videos, […]
Reports of the sober student are wide of the mark, according to a major study of UK students by alcohol marketing experts YesMore Agency and student marketing specialists Hype Collective. The research spanned seven focus groups at universities across the country and a follow up survey of 1000 further interviewees. The research was also informed […]
Serata Hall, the latest bar from Albion & East, has now opened in Shoreditch with an identity by London-based branding agency & SMITH. Located on Old Street roundabout, Serata Hall is a relaxed and informal venue, offering pizzas and sharing plates, bottomless brunches, gin masterclasses and a regular liquor club. The new identity for Serata […]
Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]