The free-from sector is booming and more food products are competing in this space. So outstanding packaging design is seen as key in attracting the ‘lifestyle’ shopper. Not just those consumers who follow a free-from diet for medical reasons, but also those customers looking to reduce their sugar, dairy and gluten intake as part of […]
As the leaves change colours and the sweaters are brought out from the back of the closets, similar familiar sights appear signifying the start to the holiday season. With this, seasonal flavours and treats are also abound to spread the cheer. The Super brand from KITU brings the spirit home with the launch of its […]
Full-service influencer marketing agency, The Fifth, has launched a long-form video series for Lucozade titled #POSITIVECHAIN to celebrate positive energy and its infectious nature across different UK communities. Some of the biggest names in culture are involved in the campaign, including Anthony Joshua, Maya Jama, Wretch32, James McVey, Florence Given and Charly Cox, with the videos […]
Rock Rose Gin, has become the first gin available in fully recyclable pouches that can be returned to Dunnet Bay Distillery in Caithness, freepost via standard Royal Mail. Once at the distillery, the pouches will be collected by Terracycle where they will be recycled into new items. The green innovation, the first of its kind in […]
Pip & Nut launch their first advertising brand and product campaign with creative partner Who Wot Why, to raise awareness of the brand and their range of nut butters. In the ‘Superfans’ campaign, Pip & Nut obsessed squirrels bring to life the social posts from equally Pip & Nut obsessed fans. The real squirrels, together […]
Three household names have joined together in an advertising campaign for the first time to promote the benefits of organic to Ocado and Waitrose shoppers for Organic September. Combining the power of Whole Earth, Kallo and Clipper Teas, natural food company Wessanen UK is running a series of striking animated adverts in prime, front-of-store locations across […]
The Ardgowan Distillery has launched Coppersmith – the first in a series of limited-edition whiskies. The premium dram – which retails at £49.99 – is a blend of malts from Speyside and Highland distilleries wholly matured in first fill Oloroso sherry casks. It has been created by Max McFarlane, one of the world’s top whisky […]
Pioneering savoury snack bar – The Savourists – unveils a bold new visual identity, delivered by branding agency B&B studio. The bars are currently available in two flavours: Sundried Tomato & Herb and Black Olive & Nori Seaweed. A completely unique product in the UK, The Savourists’ snack bars are a protein-rich alternative to the […]
Glenfiddich has released a unique new expression, Grand Cru; an exclusive Scottish Single Malt matured for 23 years and finished in rare French cuvée casks, with identity and packaging design by London-based studio Here Design. Following the recent rebrand of the core Glenfiddich range – including new packaging design for its 12- and 15-year-old liquids […]
Premium independent coffee house, Caffè Nero, has unveiled its biggest ever advertising campaign to support the launch of its new artisan food menu, which aims to transform coffee shop food across the market. Developed by independent creative agency isobel, the advertising campaign brings to life the vibrant new menu, the biggest food transformation in Caffè Nero’s 22-year history. […]