As part of Birds Eye’s ongoing £6m marketing campaign, ‘Eat in Full Colour’, the frozen food supplier has teamed up with Sainsbury’s to deliver an eye-catching aisle takeover to disrupt shoppers in store and encourage them to add a wider variety of frozen vegetables to their trolley. Running at the Kiln Lane store near Epsom […]
The iconic British malt loaf brand, Soreen, has launched a new national brand campaign, which aims to drive awareness of the brand’s tasty energy and strong nutritional credentials The ‘Deliciously Squidgy Adventures’ campaign positions Soreen as a source of energy and is aimed at a wide variety of ages. “Whether you’re gearing yourself up […]
BACARDÍ, one of the world’s most awarded rum, announced the latest addition to the brand’s portfolio of premium rums, BACARDÍ Gran Reserva Diez, a gold sipping rum that has been barrel-aged for a minimum of ten years under the Caribbean sun. BACARDÍ Gran Reserva Diez is a Master Blender’s reserve that is matured in charred […]
Branding experts The Collaborators, have unveils a new brand design for one of the UK’s leading butter brand, The Butterworks. “Nigel and his team are passionate to the point of obsession. More than just experts in their field; they are true butter virtuosos. Our job was to distil this character and skill into a fresh […]
In its latest TV ad, Subway heads to Naples, the home of the pizza, to test out its subversive new Pizza Sub on the city’s pizza traditionalists. Above+Beyond’s new TV ad, made in documentary style, purports to capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they […]
For the first time since Marmite was established in 1902, the makers of Britain’s most popular yeasty toast topper, are scouring the nation not to find the brand’s biggest fans – but to find the absolute, unequivocally greatest hater of the spread – in the hopes that they can convert them in to becoming an […]
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover. The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through Asda Tickled Pink. The limited-edition pink pack will appear at the front of […]
Kingdom & Sparrow has rebranded one of the UK’s most celebrated heritage beer brands to help them appeal to a newer generation of beer-drinkers. Young’s, with a brewery dating back to 1831, was under pressure to revitalise and refresh. Kingdom & Sparrow was brought in to give the brand relevance in today’s market whilst maintaining […]
Allied Bakeries brand, Kingsmill is launching a new TV campaign for Kingsmill 50/50 Vitamin Boost. Kingsmill 50/50 contains 50% wholegrain flour with added vitamins, calcium, iron and folic acid. The campaign, aimed at family households, features slices of Kingsmill 50/50 as superheroes, with the line “Bread with super baked in”. In one ad we see a […]
Dorset Sea Salt Co. has revealed a brand new look for its range of natural and flavoured sea salts, a year after winning The Seed Fund’s annual prize. Having worked closely with the start-up accelerator’s mentors, including branding and marketing consultancy, The Collaborators, the Portland-based producer has now created a contemporary new image to bring […]