Coors Light will launch ‘That’s Cold’ campaign, created and devised by Zenith, in collaboration with Channel 4. The brand will host the first beer branded rap battle championship, serving up ice-cold burns alongside ice-cold beers, with UK comedy favourites. The campaign will break with a Channel 4 Gogglebox advertising premier at 9pm on 19 April. […]
Health and wellbeing snack brand PRO 2GO has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS. In its biggest push to date, the SCI-MX Nutrition-owned, protein-based healthy snack brand has worked with ELVIS to develop a campaign which aims to drive awareness and trial of […]
The brief will see TALK.GLOBAL support Flora’s brand relaunch with an ambitious, integrated campaign focused on elevating the taste credentials of the product and driving brand reappraisal. Launching in March 2019, the integrated campaign will encompass news generation, experiential, social and brand partnership activity to deliver relevant, engaging, sustained support. The win closely follows the […]
Cadbury has unveiled a nostalgic new campaign to celebrate all things ‘grown up’ for its latest product offering, Cadbury Darkmilk. To celebrate the launch, Cadbury has joined forces with 80s and 90s icons Jason Donovan and Kim Wilde to speak directly to those familiar with pop culture from both decades – and invite them to […]
GREY GOOSE vodka announced the unveiling of its global brand platform, Live Victoriously. The ethos of the Live Victoriously platform is an answer to consumers’ demand for more authentic and relatable luxury brands – personal fulfilment is no longer achieved by simply impressing others, but rather by celebrating the moments that matter to one personally – […]
OFFBLAK, a new direct-to-consumer lifestyle tea brand delivering blends that taste as good as they make you feel, has launched in the UK, with branding by London-based branding agency & SMITH. Looking to redefine the tea category, OFFBLAK targets Gen Z and Millennials driven by beauty, status and experience with an identity that encourages the […]
Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]
Global brand experts BrandOpus, have been working with Princes following a rigorous pitch process to relaunch the brand with a new branding strategy and visual identity. A heritage brand from Liverpool, since 1900, their broad range of canned and ambient products have been a staple in British homes for over 118 years, from fish and […]
Old El Paso, the £100m brand from General Mills, is set to explode sales of its tasty Mexican-inspired meals this spring with a £1.5million marketing campaign. The leading Mexican food brand in the UK, Old El Paso represents 58% of the sales of Mexican products within the broader World Foods category. The brand is now […]
A new £6.2M marketing campaign from Ribena will tap into the heritage of the brand and its credentials as the master crafter of blackcurrants in a modern and entertaining way. The launch of Ribena’s new brand platform – Blackcurrant Artistry since 1938 – will playfully tell the story of the true craft behind Ribena re-imagining […]