Independent brand design studio CookChick has developed the positioning, naming, identity, packaging design for a new craft cider Adnams Wild Wave. Wild Wave is a collaboration between a Gloucestershire cidermaker and Adnams’ Master Brewer and Master Winemaker. A unique blend of bittersweet and dessert apples grown in the beautiful foothills of the Malvern Hills, Wild […]
Food and drinks companies will need to keep up with the endless list of food and drink ‘I wants’ in order to connect with Generation Z consumers (Gen Zers) determined to express themselves through what they buy, according to the latest report from FUTURES, the new service from just-food and just-drinks. Connecting with Generation Z, the […]
One of the UK’s leading flavoured milk drink brand, YAZOO, has announced its new limited-edition flavour Choc Caramel. Available from April, the flavour will launch exclusively in convenience with a 400ml £1 price mark packs and the standard 400ml format (RSP £1.15). The launch follows the success of YAZOO Choc Mint, which it will replace. […]
Design Bridge announced details of their latest work for Fortnum & Mason: reinvigorating the iconic British retailer’s classic County Biscuits. The branding experts have injected new appeal into the product with packaging design that depicts quirky English folklore from the counties each biscuit originates from – Cornwall, Lancashire, Yorkshire and Shropshire. It’s the latest instalment […]
Banjoman Films releases ‘Dublin Reborn’ for Irish whiskey brand Teeling. The two-minute commercial follows a young rapper, struggling to find his niche. Busking on the streets of Dublin, his story takes an unexpected twist as he learns to look back at old traditions to inspire his music. Dermot Malone, Founder and Director at Banjoman Films […]
Bacardí, one of the world’s most awarded rum, announced the launch of Bacardí Spiced, made with gold rum mellowed in charred American Oak for a hint of smokiness and blended with natural flavours and spices for a bold, yet smooth taste. The practice of mixing rum with fruit and spices is almost as old as […]
Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency ELVIS. The ad-takeover aims to build on the momentum behind 2019’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]
A staggering 38% of British children refuse to sit down at the family dinner table, according to new data commissioned by Aldi, with over a quarter of UK parents blaming online gaming for this phenomenon. As a champion of bringing families together round the dinner table, Aldi is launching an online service to help parents […]
After significant research and testing, Birds Eye has made the decision to wave goodbye to its Inspirations brand across its fish portfolio. Instead, the range of premium Recipe, Lightly Dusted and Battered Fish will now join the Captain Birds Eye family range; a portfolio that has contributed £141m to the frozen fish category and grown […]
London-based craft drinks brand Dalston’s has released two new ‘Soda Lights’ in a range extension with design by branding agency B&B studio. Blending real fruit with sparkling spring water and botanicals, the Soda Lights range is available in Rhubarb and Elderflower flavours. The new sub-range builds on the core range identity developed by B&B for […]