Buxton Natural Mineral Water is undergoing a major brand refresh for the first time in seven years, that will hit shelves this spring.
The launch includes exciting new branding and packaging which aims to highlight the brand’s premium positioning, with bottles remaining 100% recyclable and containing 20% recycled plastic. The water is sourced from the heart of the Peak District and the new look reflects and celebrates Buxton’s unique heritage and origins.
The new design has a number of core elements that form the foundation of the identity, including the landscape of the hills and water which reinforce Buxton’s lush and verdant origin. Specific cues such as the silver colour have been used to reinforce the premium cues, whilst the Union Jack is a clear reference to the brand’s proud British origins.
Marie-Laure Danican, Local Brands Lead at Nestlé Waters comments: “The new design reflects Buxton’s heritage and origins from the beautiful Peak District and its journey through the earth, pushing up through layers of rock and finally, breaking back through the earth’s surface. We hope this story of resilience, of fighting through obstacles and setbacks until we come out on top, will resonate with consumers, particularly those pushing on up in the 2019 Virgin Money London Marathon, of which we are proud water sponsors for another year running.”
This latest move from Buxton marks a continued effort from Nestlé Waters to encourage consumers to drink more often and throughout the day, following research which shows that 70% of UK consumers are still not consuming plain still bottled water on a daily basis.
This latest brand re-launch will be supported by a compelling marketing campaign, including advertising, details of which will be revealed later on this spring. Nestlé Waters UK enlisted branding experts, Lothar Bohm Associates, to create the new look for Buxton.
Source: Nestlé Waters
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