McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London. In this campaign, McDonald’s aim to tackle believability head on. With […]
Subscription-based recipe kit service Simply Cook has unveiled a new range of in-store recipe kits with a unique design created in collaboration by B&B studio and Path. Launching in Sainsbury’s stores across the UK this month, the range of six kits delivers powerful flavours from around the world, with recipes including Goan Fish Curry and […]
Bacardí rum introduced Bacardí Añejo Cuatro (“four” in Spanish paying homage to the brand’s Cuban roots). The new premium rum is barrel-aged, undisturbed under the Caribbean sun, for a minimum of four years and has flavours of mild vanilla, toasted oak, clove and honey. As the luxury trend within the spirits industry continues to grow, […]
Jameson has launched Jameson Space-Aged, a brand new product that uses an ageing method that is out of this world. For over two centuries Jameson’s Master Distillers have shown an almost limitless commitment to creating great tasting whiskey, but their ambition has only ever been held back by one thing – the Earth itself. […]
Campo Viejo, the world’s leading wine brand from Rioja and the UK’s number one Spanish wine brand, has unveiled its latest addition in its Reserva Art Series Limited Edition bottle line-up. Now in its fifth year, the new product in the portfolio will capture the essence of ‘Live Uncorked’; aiming to inspire consumers to live […]
Kellogg’s owned snack brand Pringles is launching a UK-wide digital out-of-home (DOOH) campaign to encourage participation in its Easter on-pack promotion “Take a Bite and Win a Flight”. Players are invited to snap and share a picture of themselves enjoying their favourite Pringles on social media for the chance to win a trip to a […]
Promohire was appointed by creative agency Optimist, Inc. to collaborate on an activation for Google. We converted an H-Van so they could hit the road with the Google Mini Donut Shop pop-up tour, celebrating the Google Home Mini smart speaker devices. Inspired by their sweet American Donut Shop expedition, the H-Van is touring London in […]
“The Challenge Rooms” takes players to the Rocky Mountains where an avalanche has hit the Coors Light Thermal Research Facility and they must find their way out. The experience costs €8 (£7) and runs from 10 April to 15 April in Dublin and 24 April to 29 April in Galway. Conor McIntyre, senior brand manager […]
Independent creative agency RPM are working again in 2018 with Mondelez International on the Cadbury Easter Egg Hunt for 2018. This will be the 11th year the event has run in partnership with The National Trust and The National Trust of Scotland, and RPM’s 5th year managing the campaign, which looks to leverage the ritual […]
When it comes to chocolate eggs, bunnies and other treats, it seems there has never been so much choice for chocolate lovers around the world. According to Mintel Global New Products Database (GNPD), there has been a delicious 23% rise in Easter chocolate launches over the past year providing a plethora of chocolate choice for […]